Purpose & Overall Relevance for the Organization:

To support set up and implementation of category and channel specific strategies in Europe
To develop and drive relationships for European commercial omnichannel (sales teams , Sales development, etc.)
To ensure profitable market share and net sales growth in respective channel while respecting the image of adidas through International initiatives

Key Responsibilities:

Functional

Support development and implementation of a Specialty strategy and Channel strategy
Develop European Specialist account strategy per category and deliver consistent market execution
Establish professional and personal relations to main stakeholders (account teams, Sales directors, etc.)
Translate Global and Market/BU strategies into functional strategies for the sales team
Identify new routes to market aligned to global BU category expansion
Improve European NPS via driving qualitative business growth and enhancing consumer experience at FMOT (First Moment of Truth)/POS
Collaborate close with respective Account teams
Collaborate effectively with the product teams to ensure the most relevant products are available in line with segmentation guidelines for potential customer needs
Drive new business opportunities

Controlling

Key Relationships:

Global: Global Business Dev., Global IT, SS&D WHS, Global CtC Functions, Global Retail SS&E, Global BUs
Markets: Sales Directors, Biz. Dev., Heads of BUs, CS, Marketing & Sales Development Europe, Europ. Account Directors, Europe IT, Europe Finance and Ops

Knowledge, Skills and Abilities:

Proven leadership and managerial skills
Very Strong interpersonal skills (e.g. communication, negotiation)
Proven methodological skills (e.g. Business planning, strategic development)
Very good functional skills (e.g. Sales, Customer Service, Marketing Finance, IT)
High degree of commercial and business acumen knowledge
Experience in both market and above market organization is an added benefit
Mental flexibility, initiative and determination
Fluency in written and spoken English is essential. Skills and abilities in other languages are beneficial

Requisite Education and Experience / Minimum Qualifications:

Degree in business administration with focus on Sales/Marketing
Business: min of 3-5 years
Functional: min of 3-5 years in the sporting goods industry
Cross functional experience ideally with marketing / sales / finance / operations
Industry: sporting goods / retail / consumer goods

Senior Manager Sales Sport Performance - Football Europe

Full Description