Senior Manager Product Marketing - Footwear

Purpose & Overall Relevance for the Organization:

• To create and drive high performance, consumer relevant footwear for Global BU Originals.

• Be the NAM lifestyle expert feeding insights into Global HQ Team to jointly shape the Global range direction.

Key Responsibilities:

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• Manage the range plan from product brief to commercialization including process (Calendar, SKU´s, Amortization….)

• Identify opportunities for growth and assist in the creation of the relevant category plan

• Drive and ensure strategic business plan targets

• Coordinate and provide support and partnership for and with Design, Development, Brand Communications, etc.

• Support in presenting the Category and Range both internally and externally (Meetings, Launches, etc.)

• Build consumer networks and customer relationships to ensure consistent product feedback

• Provide clear direction to direct reports and other members of the team

• Build relationships with relevant stakeholders across business units

Key Relationships:

• Design

• Development

• Go-To-Market

• Brand Communications

Knowledge, Skills and Abilities:

• Have a strong knowledge of lifestyle footwear, fashion, and streetwear culture.

• A thorough understanding of consumer markets; prior product FTW creation experience necessary

• Proven ability to effectively collaborate with cross-functional teams and partners as necessary

• Ability to provide product leadership, including ability to manage/mentor junior team members

• International experience preferred

• Strong presentation and planning skills

• Strong process and project management skills

• Excellent verbal and written communication skills

Requisite Education and Experience / Minimum Qualifications:

• Four year college or university, in Marketing/Business preferred

• 8 years product marketing or other related experience

• Equivalent combination of education and/or experience may be substituted for degree

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.​

adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. ​

Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

The anticipated low and high end of the base pay range for this position is $115,000 - $173,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​

We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Los Angeles, California.​

Though our teammates hail from all corners of the world, our working language is English.