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Senior Manager Marketing Strategic Key Accounts Brand

  • Herzogenaurach, Germany
  • Full time
  • Competitive
  • 5th April 2026
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Full Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

  • Ownthemarketingactivationofaportfolioofstrategicwholesalekeyaccounts(e.g.JD Sports, Foot Locker, Intersport) inclosecollaborationwiththerespectivekeyaccountSales Manager.
  • Develop joint annual trade marketing plans aligned with commercial and brand targets.

  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM,Social Mediaand Eventchannels.

  • Ensure Account campaigns and programs are based on global priorities, campaigns,guidelinesand tools as well as local community relevance and account priorities.

  • Activate Assets (Athletes, Clubs, Federations, Influencersetc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams. 

  • Manage trade marketingactivationbudgets and track sell-out and ROI performance.

  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

Your talent

  • 4–7years’ experiencein Key Account Management or Trade Marketing.

  • Strong understanding of wholesale retail environments.

  • Commercial mindset with strong execution discipline.

  • Excellent Cross‑Functional & Account Collaboration Skills​.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.

The organisation

PUMA Logo
PUMA
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees

FOREVER is our mindset. FASTER is our attitude. Ready to write the future history of sports and culture? Join the #PUMAFam.

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