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Senior Manager, FP&A - Omnichannel

  • Petaling Jaya, Malaysia
  • Full time
  • Competitive
  • 20th February 2026
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Full Description

Key Responsibilities:

Omnichannel Responsibilities

  • Provide Finance Director and channel heads commercial performance and analysis in a practical and timely manner.
  • Analyze DTC performance to provide actionable insights on sub-channel (CS/FO, Inline/platform; up to store level) to support discussions on profitability improvements.
  • In charge of regular channel reporting and analysis including BOH review, retail PEX reporting, CAPEX tracking, and other reports related to channels.
  • Collaborate with SEA eCom on performance tracking and analysis of profitability
  • Understand B2B performance through sell-in vs sell-out analysis, PVM mix, etc. to identify R&O and impact on margins.
  • Standard margin analysis with close collaboration with FP&A Manager – Brand (on GIM).
  • Partner with Commercial team to ensure efficiency in trade terms.
  • Support assessment on commercial effectiveness of SWB investments and customer mix.
  • Develop visually engaging tools and enhance reporting capabilities on commercial KPIs for performance tracking and decision support.
  • Liaise with Finance Manager - Brand on IBP and inventory.
  • Plans and controls the channels’ operating overheads.
  • Support ad-hoc reporting and analysis per business needs.

FP&A Responsibilities

  • Responsible for regular FP&A channel reporting (e.g. assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
  • Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
  • Shared responsibility for preparation of standard Finance slides.
  • Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.
  • PMO support key projects and initiatives (e.g. CFIN).

Key Relationships:

  • Finance Director
  • Channel Heads
  • Country SLT
  • Commercial Team
  • eCom Team
  • Cross functional teams
  • Finance peers in the country, SEA, EM and Global
  • GBS

Knowledge, Skills and Abilities:

  • Strong commercial and business acumen with prior omnichannel experience.
  • Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
  • Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
  • Has high attention to detail and accuracy while working with strict reporting deadlines.
  • Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests. 
  • Solid and sound knowledge of accounting and financial principles.
  • Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.
  • Prior experience with SAP, PowerBI and MicroStrategy is a plus.

Requisite Education and Experience / Minimum Qualifications:

  • University degree or above.
  • Member of an internationally recognized professional accounting body preferred.
  • At least 10 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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