Senior Manager Ecommerce Buying

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role is responsible for managingthe Digital Channel Inline & Value Range merchandising planning & buying in determining platform, article selection, article depth, In-season performance and timely providing sales analysis, trading to support the EC business, special online mega moment.

KEY RESPONSIBILITIES:

Pre-Season:

• Conduct historical analysis in terms of buying structure and provide proposals for key drivers & Top sellers.
• Deliver quantitative range feedback to Inline & VR BU on behalf of channel.
• Develop assortment plan for ECOM channels, inline & Value Range by platform & time phasing.
• Develop buy plan according to buying strategy, top down financial target, bottom up article level FCST according to business demanding.
• Brief CCA Models to mitigate Mega Moment Demand by CCS Trend Lane.
• OTB Tracking & Management by Season by month.

In-Season:

• Work closely with cross functional team to monitor ST% and product performance to have quick in-season react actions based on performance.
• Plan with logistics department shipment & delivery on schedule.
• Provide the ongoing product and category performance and quantitative analysis.
• Conduct analysis to develop mark down strategy & CRP guidance by month, support markdown and clearance process.

Buying  Execution :

· Closely monitor ST% and product performance by region and store format, to have quick actions based on performance.(recommendation on replenishment, chase, product transfer etc.)

·Timely and closely work with BU, Ops, Planning, Platform and lead in the process to provide ongoing product and category performance and quantitative analysis to find business opportunity

· Provide analysis to develop mark down strategy and support markdown and clearance process.

· Maintain & Monitor compliance of pre-season buy as well as planning calendar

People Management

· Lead team in daily performance.

· Coach team members & newcomers to improve merchandising knowledge.

KPI

• Sell-Through %
• Channel Net Sales Target
• Channel inventory leveland stock turn
• Article ranking vs. Best Seller hit rate

KEY RELATIONSHIPS:

• Buying planning
• In season trading
• Product BU
• Demand planning
• Platform Operational team
• Marketing/ Studio A
• IT

KNOWLEDGE, SKILLS AND ABILITIES:

• Solid Data analyse skill 
• Solid product and merchandising knowledge with business sense.

• Well understanding on Digital business.

• Good communication and presentation skills.
• Learning and self-development.

REQUISITE EDUCATION, EXPERIENCE AND OTHER SKILL

• Bachelor degree required and advanced degree in business or related fields preferred.
• Minimum 8 years of work experience in merchandising planning / buying function.
• Good written and spoken in both English & Mandarin.

• Strong Excel skills and ability to develop useful models/tools.
• Good presentation and PPT skills.