Senior Manager, Data Analytics Marketing

As the Senior Manager, Data Analytics Marketing at Fanatics Betting & Gaming, you will be responsible for driving strategic insights and initiatives to maximize growth within our Acquisition team. In this leadership role, you will guide the vision and strategy for Acquisition analytics, shaping the development and execution of our Acquisition strategy, and fostering data-driven decision-making across the organization. You will work closely with senior stakeholders and the executive team, leveraging analytics to influence business strategies, enhancing reporting capabilities and effectively empowering users to use data regularly.

The ideal candidate is a proactive leader, experienced in managing complex projects in a high-growth environment, and adept at translating insights into strategic actions and executing those to completion. They are strong team leaders, bring forward-thinking ideas, inspire innovation, and thrive in a collaborative, fast-paced setting.

Responsibilities

• Apply statistical methods to analyze complex datasets, generate insights, and inform strategic decisions beyond surface-level reporting.
• Lead the Marketing analytics team through strategic partnership across the organization. Ensure proper reporting of performance against targets for the entire Marketing team within Fanatics Betting & Gaming.
• Using data, help guide and lead the Acquisition Strategy for the entire company helping get the highest ROI for our marketing dollars.
• Serve as a strategic advisor to senior leadership by presenting actionable insights, setting KPIs, and guiding decision-making for our Acquisition Strategy.
• Own and drive the Marketing analytics roadmap, ensuring alignment with organizational priorities and stakeholder needs.
• Iterate on and improve scalable performance dashboards and metrics for executive reporting, with a focus on enhancing data accessibility and strategic visibility.
• Measure acquisition test performance through reporting and regular updates; monitor and ensure the complete story is told.
• Ensure data integrity by improving data foundation through collaboration with Engineering teams and properly monitoring for errors.
• Build strong, cross-functional partnerships with Sportsbook, Casino, Operations, Product, Data Science, and Data Engineering team to develop integrated solutions for complex business challenges.
• Mentor and develop a team of junior analysts, fostering growth in technical skills, business acumen, and analytical thinking.

Experience and Skills

• 7+ years of experience in data analysis, strategic analysis, or a similar role, with a proven track record of influencing business strategy through analytics.
• Strong foundation in statistics and a background in a quantitative field (e.g., Statistics, Mathematics, Data Science, etc.).
• Bachelor’s degree or equivalent in Mathematics, Statistics, Engineering, Economics, Computer Science  or a related field; advanced degree is a plus.
• Exceptional communication skills, with experience presenting complex data insights and recommendations to senior leadership and executive teams.
• Proven experience in managing and developing analytics teams, with the ability to inspire and drive high performance.
• Proven experience in data analysis or mathematical model development, with a strong understanding of statistics concepts such as multivariate testing (experience with R, Python, or a similar language is a plus).
• Complete proficiency in SQL, with experience in building data pipelines (experience with DBT/source control tools is a plus).
• Experience with data visualization and reporting tools, e.g. Tableau or PowerBI.
• Logical and analytical approach to problem solving.
• Familiarity with the sports betting and iGaming industries is a bonus.
• Demonstrated ability to manage multiple high-impact projects, prioritize effectively, and maintain quality and accuracy under tight deadlines.
• A passion for working in an entrepreneurial, fast-paced environment with a focus on agility and rapid decision-making.
• Willingness to travel as needed to attend key meetings across Fanatics offices.

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $168,000 to $255,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.