Senior Manager, Culture Events

The Red Bull Culture Marketing team is responsible for building brand relevance by executing programs that give wings to creative communities focused on the playgrounds of music, dance, art, and social innovation. Reporting to the Director of Culture Events The Senior Manager of Culture Events aims to support Red Bull's path to becoming the most aspiring brand through activating world-class event marketing initiatives across our priority culture playgrounds. You will collaborate with programming counterparts to develop Red Bull titled live experiences within the Culture Marketing portfolio and support the regional teams in their execution. You will work cross-functionally to ensure impactful, quality, and consistent event executions for the brand, our culture programs, and the artists we support.

 

This role is also eligible to sit in the following location: Denver, CO

EVENTS NETWORK

Support region team in the execution of globally relevant event properties.

Develop necessary guidelines and tools, in collaboration with programming and booking counterparts, to facilitate on-strategy executions of Titled Events within the territory.

Tap into your previously developed network to help execute events, staying on the pulse of your vendor network from fabricators to sound.

Drive process to define and evaluate what success is across all Titled Big Moments through facilitation of project kick-off, postmortem, and recap exercises.

Be the branding expert across the events network, working with internal and external stakeholders to ensure the Red Bull brand is communicated consistently and appropriately.

Lead cross-departmental alignment with On-Premise sales to ensure clear ways of working across the entire events network.

Bring the can front in center through authentic and credible integrations in all that we do.

EFFICIENT PLANNING AND RESOURCE ALLOCATION

Manage external network of production and creative partners to ensure highest quality executions across our events network, including leading RFP and RFI process, and vendor performance reviews.

Inspire creativity within project management systems across events network, communicating recommendations for change to the Director, Culture Events and Booking.

Share best practices & learnings from titled event executions with the goals of driving efficiencies and inspiring innovation.

Serve as a ticketing expert, supporting a cross-functional team of stakeholders to ensure the events network maximizes opportunities for data analysis and incremental revenue.

Support the Communications team to achieve optimal media outcome.

EFFECTIVE COLLABORATION AND MANAGEMENT

Establish trust & accountability for the culture program at all levels of the organization by building strong cross-functional relationships and ways of working.

Lead the Region Culture Event Managers, consistently providing feedback to up-level overall event executions, and individual skill sets.

Execute appropriate trainings in coordination with Director, Culture Events & Booking, to continually up level skillset of the Culture teams.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 5 + years of event management experience, preferably overseeing a network of events in multiple markets
• Experience producing music or dance events, preferably with a understanding of live music venue operations
• Agency and/or direct brand marketing experience working with branded events
• Innovation and passionate about programming and supporting those who drive positive change in their community
• Experience with event production, marketing, and logistics
• Experience in solid planning, organizational, and project management competencies
• Demonstrated innovative practices that take calculated risks
• Execute ideas with a focus on quantitative metrics to reach brand goals
• Must have a valid U.S. driver's license
• Bachelor's degree or equivalent work experience
• Must be fluent in English; additional language skills an advantage