Senior Manager, CRM & Growth

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Role

Fanatics Corporate is looking for a Senior Manager of CRM to help develop and execute the CRM cross sell strategy, focused on acquiring customers from existing Fanatics databases and introducing new customers to the holistic Fanatics ecosystem.

What You'll Do:

• Help build and execute campaigns that deliver against cross sell goals, leveraging email, push and in-app messaging to convert existing Fanatics customers into sports betting customers.

• Develop detailed campaign briefs that clearly communicate requirements, deliverables and success metrics and provide feedback and approval of assets in partnership with the creative team.

• Regularly analyze campaign performance to identify opportunities to improve customer segmentation, communication strategy and channel utilization.

• Help manage the marketing calendar, inclusive of promotions, brand campaigns and behavioral campaigns.

• Partner with Retail, Sportsbook, iCasino product teams to optimize user marketing messages and offers between Fanatics products.

• Identify testing opportunities and contribute to building a robust testing roadmap from planning and development through scaling the learning.

• Work closely with the Free 2 Play team to create campaigns that promote and drive usage across various markets.

• Must be open to occasional travel to Fanatics offices and other locations for conferences, events, meetings, and team-building activities.

What We're Looking For:

• 6+ years of CRM and/or Lifecycle marketing experience.

• Bachelor's degree in Marketing or related discipline.

• Experience building and executing multi channel campaigns (email, app and sms).

• Must have strong communication skills, and a willingness to present ideas and findings.

• Must have the ability to analyze data in real-time and adjust strategy to optimize campaign performance.

• Strong problem solving abilities in a fast-paced environment.

• A team player that is collaborative and able to work cross-functionally across different teams at Fanatics.

• A passion for sports, gaming and entertainment products that drives empathetic and thoughtful decisions around communicating with product users.

The salary range for this position is $91,200 to $162,000, which represents base pay only and does not include short-term or long-term incentive compensation. Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the offer is confirmed. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.