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Senior Manager Channel Demand Planning

  • Shanghai, China
  • Full time
  • Competitive
  • 12th August 2026
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Full Description

Purpose & Overall Relevance for the Organization:

As core business partner, lead the most accurate demand plan for all channels and ensure top-down demand plan is aligned with Channel targets and GCA strategy.

Key Responsibilities:

  • Translate Account ambition to buy guidance based on Net Sales / Sell-out targets for Accounts
  • Generate Account demand rolling plan, and liaise with Channel to coordinate their demand planning activities to ensure smooth channel execution
  • Identify Buffer buy opportunities early on (e.g. what sells well, customer feedback)
  • Support and facilitate mitigation planning by Category and Account for any OTB gaps
  • Provide inputs to SP milestones representing Channel and Accounts demand requirements
  • Provide omni-channel view across operating models (e.g. ReAct, FCC) and facilitate buy decision
  • Support regular reporting on Category and Channel alignment while providing robust tracking vis heatmap
  • Review inventory development of the Account against target & sell-out
  • Monitor Account inventory development and initiate cross-channel inventory transfer

Key Relationships: 

  • Category Demand Planning team
  • DP Inventory Management team
  • Channel Buying Teams
  • Global Demand Planning

Knowledge, Skills and Abilities

  • Planning function or Account Management with proven track record of successfully managing planning in a large sales organization
  • Strong interpersonal skills (e.g. relationship management, facilitation)
  • High personal impact and high communication skills
  • Strong analytical skills
  • Proven methodological skills (e.g. data analysis, trend forecasting)
  • High degree of commercial and business acumen knowledge to challenge and drive consensus between Sales & Marketing
  • Proven leadership and managerial skills
  • Fluent in written and spoken English is a must. Skills and abilities in other language are an added plus Requisite

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 5 years of Planning or Account Management experience within large sales organisation
  • Preferable experience in the sport or clothing industry
  • Experience successfully leading, managing and developing a team (if applicable)
  • Business degree from leading business school

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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