Senior Manager, Category Management Football GCA
- Shanghai, China
- Full time
- Competitive
- 5th March 2026
Full Description
Senior Manager Category Management F1/FB
Purpose & Overall Relevance for the Organization:
- DRIVE BU F1/FB business success within guidelines set by Global BUs
Key Responsibilities:
- To support the execution of product strategy category interface between Global BU(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
- Responsible for BU F1/FB product range plan+local creations, capability to work independently
- Drive market/consumer insights into product plan that considers end to end consumer journey
- Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
- Build the category range by channels within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
- Implement GCA channels allocation for global allocated products
- Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
- Support BU F1/FB in consolidation and analysis of cross category data.
- Responsible for ordering samples sets, including inline pre-sale & SMS, plus ISC, etc.
- Leverage GTMT analysis to set price bands (standard margin based on average price)
- Actively participate in departmental level trainings and development initiatives and activities
- Team player, good communication skills
KPI’s:
- Category NS, Net Margin and Contribution across GCA
- Sell-out
- Forecast & data accuracy
- NPS
- Market share
- Achievement of key SBP initiatives
Key Relationships:
- GCA Offline Channels (Buying, Own Retail, Franchise & Wholesales, etc.)
- GCA Brand Marketing
- GCA Demand Planning/Finance
- GCA Product Planning & Ops
- Global BUs
- CCS
Knowledge, Skills and Abilities:
- Ability to implement strategy
- Presentation/communication, negotiation and influencing skills
- Distinct track record of success and category management knowledge
- Industry knowledge, across divisions—footwear, apparel and accessories.
- Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
- Results Oriented Mindset
- Team player with high level of integrity & attention to detail
- Data analysis skills and ability to translate and articulate data results into clear business actions.
Requisite Education and Experience / Minimum Qualifications:
- 5+ years of experience in category management/product required. Regional experience preferred.
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Sporting goods industry experience required
- Fluent in English
- Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
- Passion for F1 is a must and belief that through sports we have the power to change lives
- Willingness to travel up to 15-20% of time
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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