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Senior Manager, Category Management Football GCA

  • Shanghai, China
  • Full time
  • Competitive
  • 5th March 2026
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Full Description

Senior Manager Category Management F1/FB

Purpose & Overall Relevance for the Organization:

  • DRIVE BU F1/FB business success within guidelines set by Global BUs

Key Responsibilities:

  • To support the execution of product strategy category interface between Global BU(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Responsible for BU F1/FB product range plan+local creations, capability to work independently
  • Drive market/consumer insights into product plan that considers end to end consumer journey
  • Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
  • Build the category range by channels within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
  • Implement GCA channels allocation for global allocated products
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
  • Support BU F1/FB in consolidation and analysis of cross category data.
  • Responsible for ordering samples sets, including inline pre-sale & SMS, plus ISC, etc.
  • Leverage GTMT analysis to set price bands (standard margin based on average price)
  • Actively participate in departmental level trainings and development initiatives and activities
  • Team player, good communication skills

KPI’s:

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives

Key Relationships:

  • GCA Offline Channels (Buying, Own Retail, Franchise & Wholesales, etc.)
  • GCA Brand Marketing
  • GCA Demand Planning/Finance
  • GCA Product Planning & Ops
  • Global BUs
  • CCS

Knowledge, Skills and Abilities:

  • Ability to implement strategy
  • Presentation/communication, negotiation and influencing skills
  • Distinct track record of success and category management knowledge
  • Industry knowledge, across divisions—footwear, apparel and accessories.
  • Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Results Oriented Mindset
  • Team player with high level of integrity & attention to detail
  • Data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

  • 5+ years of experience in category management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in English
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for F1 is a must and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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