Senior Manager, BU - SPW APP/KIDS, Brand Adidas

Purpose & Overall Relevance for the Organization:

• Act as the category lead for Sportswear Apparel & Accessory in the Korea market—creating and executing the end-to-end category strategy and GTM plans in line with Global BU direction to drive brand strength and sustainable business growth.Contribute to the development of business Mid – Long Term ambition plan in alignment with global vision & adidas Korea Game Plan

Key Responsibilities:

• Full-funnel category ownership (Adults & Kids, Accessory) across inline, SMU, and local creation initiatives: Responsible for the business success of the category incl. setting forecasts, local prices, size range, RID and Sell-through
• Build and execute a category GTM plan for SPW Apparel & Accessory in Korea aligned to adidas Korea ambition plan and Global BU guardrails; deliver financial targets across all channels.
• Close collaboration with Brand Communications / Activation teams on seasonal category brand calendar plan and its execution
• Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.): Deep collaboration with Global BU, CCT/CCS and creation engines (e.g., SPEED/GFX) to define and deliver Korea-relevant ranges and stories.
• Build strong cross-functional ties with AP/MOPS/P&I, Demand Planning and Sales (all channels) to deliver comprehensive GTM plan for the category.
• Validate and prioritize SMU requests and Korea-specific creation briefs; end-to-end product/GTM ownership of SPW Apparel & Accessory briefs
• Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc.
• Responsible for sample ordering for categories in charge & manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
• Monitor systems and file management for categories in charge: Master Range File, M3, HUB & RMA
• Drive performance and development culture through #MyPerformance
• Role-model adidas leadership behaviors at senior manager (M3) level—creating clarity, making decisions under ambiguity, managing risk/stakeholders, and driving operational excellence.
• Lead, coach, and develop a high-performing team within SPW BU; identify high-potential talent to build a robust succession bench and sustain engagement across Brand org. as senior players

KPI’s:

• Category NS, Go-in Margin
• Sell-out
• Forecast & data accuracy
• Market share
• Market inventory (MOH)
• Achievement of key SBP initiatives

Key Relationships:

• Market Brand Activation, Brand P&I & AP, MOPS
• Market PMO, Finance(Demand Planning), SCM
• Market Channels
• Global BUs
• Creation centers (CCH/CCT/CCS)

Knowledge, Skills and Abilities:

• Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience;
• Result-oriented; Strong numerical / analytical skills;
• Willing and able to travel on a regular basis.
• Must have the ability to influence others within organization
• Effective presentations to large audiences
• Advanced user of MS Office suite of products
• Strong data analysis skills and ability to translate and articulate data results into clear business actions.
• Fluent communication skills in both English and Korean
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business/Marketing Management preferred.
• At least 8 years of marketing management experience with a recognized top tier brand, with 5 years in product management;

• Sporting goods industry experience required
• Passion for sports and belief that through sports we have the power to change lives