Senior Manager Activation Sports Marketing Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Provide strategic direction for activating the full Sports Marketing portfolio across Europe.

• Oversee operational execution of athlete, player, club, and federation activations.

• Manage and evaluate all Sports Marketing processes and contractual obligations.

• Serve as the key interface between Global Sports Marketing and local European teams.

• Supervise all contracted partners across football, handball, basketball, and track & field.

• Steer boot rollouts and ambassador card management across relevant disciplines.

• Own and control the European Sports Marketing budget to ensure efficient spend.

• Collaborate with cluster and area managers to optimize commercial and marketing deals.

• Align long‑term Sports Marketing investments with global and cluster strategic priorities.

• Partner with Merchandising to link investments with product and business needs.

• Strengthen collaboration with Marketing teams to maximize return from club and partner deals.

• Ensure all regional activations are impactful, consistent, and aligned with brand strategy.

Your talent

• Demonstrate strong strategic and analytical competence to align the European Sports Marketing portfolio with global direction and long‑term business priorities.

• Show impactful leadership and coordination skills to manage partnerships with athletes, clubs, federations, and regional Sports Marketing teams across Europe.

• Apply advanced project and process management capabilities to oversee activation rollouts, contractual obligations, and operational workflows across multiple clusters.

• Brings solid commercial and financial acumen to govern Sports Marketing budgets and optimize investments across disciplines.

• Uses strong communication and relationship‑building competencies to ensure consistency, alignment, and high‑quality activation delivery region‑wide.

• Shows a performance‑driven mindset with the ability to evaluate partner value, assess activation effectiveness, and steer continuous improvement.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.