Senior Lead – Digital Commercial, Korea

In short

We are seeking a highly driven and analytical Digital Commercial expert to own the strategy and execution of our company's DTC e-commerce business in Korea. This leadership role is responsible for the full P&L of the DTC e-commerce, driving sustained growth, optimizing profitability, and enhancing our brand presence. This strategic position also includes the future opportunity to lead our expansion into new e-commerce platforms.

Your Mission

Key Responsibilities

• Strategic Planning & Sustainable Growth: Develop and execute a comprehensive, data-driven sales growth strategy for our official EC site, focusing on long-term sustainability while identifying new market opportunities and competitive dynamics.
• P&L Management: Own and manage the P&L in partnership with the finance team, setting and achieving ambitious revenue, margin, and profitability goals across all digital commerce touchpoints, while maintaining a premium brand strategy and market positioning.
• Forecast & Inventory Collaboration: Partner closely with supply chain and operations teams on demand forecasting and inventory availability to agilely respond to sales opportunities and secure optimal stock levels.
• Agency & Local Digital Marketing Governance: Manage external E-commerce and performance marketing agencies in collaboration with internal performance marketing members (covering digital advertising like NAVER, local CRM like KakaoTalk, etc.), setting clear KPIs, monitoring performance, and ensuring cost-efficient execution.
• Governance of Resellers & Key Account Partners: Govern key e-commerce partners and authorized resellers in alignment with the sales team to ensure strict adherence to brand and marketing guidelines, minimizing channel or price conflicts across the Korean market.
• Strategic Marketplace Expansion: Spearhead the potential launch, strategic positioning, and revenue growth of our brand on local marketplaces, delivering channel tiering, tailored product assortment, and platform-specific marketing campaigns. You also need to develop a scalable execution playbook for potential expansions into other major marketplace platforms.

Individual Leadership (Internal & External)

• Strategic Influencer & Collaborator: Act as a high-impact individual contributor with no direct reports at present, focusing on cross-functional influence and project leadership. ※An opportunity to build and lead a local team may arise in the future based on business growth.
• Cross-Functional Orchestration: Direct and collaborate with internal teams—including Sales, Marketing, Account Service, Demand Planning, and Customer Service—to foster shared accountability and drive premium business outcomes.
• External Partner Management: Orchestrate and align external agency partners to ensure seamless, cost-efficient, and high-quality execution of local e-commerce strategies.

Your story

• Experience: Minimum 3-5 years of professional experience managing DTC e-commerce and local marketplace platforms with a proven track record of driving significant sales growth.
• Leadership: Proven experience in project management and cross-functional leadership.
• Communication: Excellent written and verbal communication skills, with the ability to confidently present data and strategies to senior stakeholders.
• Mindset: A results-driven, detail-oriented, and proactive mindset with the ability to operate autonomously in a fast-paced, ever-changing environment. Analytical Skills: Strong analytical ability is a must, with advanced proficiency in - Microsoft Excel data manipulation (VLOOKUP, IF, pivot tables, etc.) to translate data into strategic insights.
• Languages: Native fluency in Korean and business-level proficiency in English.