Senior E-com Content Specialist

Key responsibilities:

• Content management on the adidas.kz website and in the adidas mobile app in Kazakhstan
• Website and app UX/UI and consumer journey optimization, suggesting ideas for platform development, UX/UI upgrades technical tasks preparation participation
• Leading global brand and category campaigns calendar localization for Kazakhstan E-commerce together with the marketing team taking into account the range and market specifics of Kazakhstan, visual components of the site/app selection and adaptation for launching campaigns, control of the launches
• E-commerce promotional calendar creation aiming to maximize demand on the website and in the adidas mobile application in Kazakhstan, calendar approval within the company, preparation of visualization together with the marketing team, calendar implementation and reporting on the results
• Management of catalogs and UX visual components of the platform via agency
• Local designs preparation and global visual materials localization for the platform, creating briefs for designers (video, statics)
• Analysis of website/app KPIs (traffic, CR, engagement time, etc.) to draw up an action plan aimed at maximizing platform performance
• Managing the product range available on the platform, making proposals to optimize the product range to increase demand. Managing product catalogs, sorting and filtering rules to maximize CR. Adapting global product master data, including its localization into Kazakh and Russian via an agency, ensuring product range display on the platform.

Key requirements:

• Minimum 1 year of experience working with online content in E-commerce or brand/trade marketing
• Experience in the sports/fashion retail category in E-commerce or marketing will be an advantage • Understanding the key principles of consumer journey and UX/UI in E-commerce
• Understanding the main KPIs of mobile applications and online stores (traffic, CR, engagement, CPT etc)
• Project management skills, coordination with internal and external stakeholders, implementation within deadlines, experience in preparing reports outlining activations results
• Analytical skills
• Languages proficiency: Kazakh – C2, professional, Russian – C2, professional, English – B1, intermediate
• Proficiency in programs: Microsoft Excel, Power point, GA4 – professional, Power BI – basic, knowledge of Atlassian (condfluence, trello, figma) and visual editors (Photoshop) will be an advantage