Senior Buyer, Digital

Purpose & Overall Relevance for the Organization:

Drive growth across digital DTC channels by leading consumer-driven buying strategies backed by market insights and data. Curate brand-aligned assortments in partnership with planning, marketing, ecommerce, and retail teams, while optimizing inventory and omni-channel availability. Elevate the customer experience through strategic product storytelling that increases conversion and builds loyalty.

Key Responsibilities:

Lead end-to-end seasonal buying processes across assigned digital channels, ensuring optimal volume allocation based on Channel Range frameworks and informed by strategic market insights

• Direct market trading activities, including forward-looking sales forecasting, intake strategy, and in-season markdown optimization across key product categories and consumer touchpoints

• Provide category and cluster-level input to Market BU teams, ensuring the commercial product offering reflects evolving consumer needs

• Champion eCom strategy by localizing global frameworks through collaboration with BU and Site Merchandising teams

• Lead franchise/model-level volume forecasting at key go-to-market milestones, ensuring precision and alignment across functions

• Act as the strategic owner of buy volumes across digital channels, leveraging business priorities and consumer insights to shape seasonal investment decisions

• Drive relevant product assortment through continuous monitoring of market and consumer trends, effectively communicating product needs across functional stakeholders

• Maintain a data-driven approach to range optimization, influencing Market BU planning with performance insights and strong cross-functional relationships

• Partner with global and market stakeholders to define and implement best-in-class eCom buying practices, performance KPIs, and process enhancements that elevate the consumer experience

• Lead and develop a high-performing team (1–4 direct reports), fostering continuous learning, capability building, and career development

• Collaborate with DVM, Product Launch, and Digital Marketing leads to enrich the .com experience, ensuring product readiness and driving consumer engagement

Key Relationships:

• Market BU Teams 
• Market Planning teams
• Market Demand Planner
• Market DVM Team
• Market Launch Team 
• Market Analytics Team
• Global Digital Buying & Trading Team

Knowledge Skills and Abilities:

• Proven collaboration and people skills
• Excellent communication skills, especially when interacting with different levels of business
• Ability to mediate, convince and build consensus between cross-functional stakeholders with different objectives
• Ability to coach, guide and manage the cross-functional project team
• Ability to work in a fast-paced environment with different international cultures
• Business- and solution-oriented mindset
• Relevant job experience in a Buying function
• Combined broad theoretical and practical knowledge inclusive of company policies and practices
• Strong competence with Buying procedures and systems
• Analytical mindset with an ability to thrive in ambiguous situations
• Strong influencer and natural collaborator
• Holistic thinker, establish and drive end to end strategies and initiatives encompassing multiple functions 
• Self-initiated and pro-active mind-set

Requisite Education and Qualifications:

• Bachelor’s degree in business, Marketing, or a related field or relevant experience in lieu of education
• Minimum of 5 years of professional experience in Supply Chain Management, Business, or Finance within a global organization; experience in the sporting goods industry preferred
• Advanced proficiency in Microsoft Excel
• Proven people leadership experience with a focus on team development and performance management
• Strong working knowledge of Power BI
• Advanced presentation skills with expertise in Microsoft PowerPoint