Senior Associate, Loyalty Strategy

As a Sr. Associate, Loyalty Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, & Analytics to properly outline upcoming campaign goals & recap previous campaign performance.

The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and a proven track record of being able to story tell using data.

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Maintain and update daily, weekly, and monthly tracking of promotional spend versus budgets
• Design and implement A/B testing initiatives to ensure campaign performance is measurable
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze and recommend improvements to existing promotional campaigns
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Product, and Data analytics
• Flexible work schedule will be required, including some evenings, weekends, and occasional holidays

Required Qualifications

• Bachelor's degree in marketing, business administration, data analytics or a related field
• 3+ years of experience in loyalty program management, customer retention or related areas, preferably in the sports, sports betting or technology industry
• Strong analytical skills with expertise in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
• Empathetic team player, accomplished at working effectively cross-functionally
• Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Ability to prioritize multiple projects and reliably meet deadlines

The base salary range for this role is $66,000 per year - $126,000 per year, depending on job-related knowledge, skills, and experience.