Senior Associate Footwear Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reporting to: Teamhead Buying B2B eCom & Bodywear

Position Summary:

• At PUMA, the Senior Executive – Product (Sportstyle Footwear) drives the creation of trend-led, consumer-first footwear ranges.

• Owns key franchises and supports seasonal line planning aligned with global direction and local relevance.

• Collaborates cross-functionally to translate insights, culture, and trends into commercially successful products.

• Plays a key role in delivering impactful launches, including new concepts and strategic collaborations.

Key Objectives:

• Drive seasonal product strategy and line planning for Sportstyle Footwear, aligned with global direction

• Own and grow key franchises, ensuring strong commercial performance and brand relevance

• Translate consumer insights, market trends, and competitor analysis into actionable product opportunities

• Collaborate with design, merchandising, and marketing to deliver cohesive and impactful ranges

• Lead end-to-end product lifecycle of heat drops—from concept to launch and in-season performance tracking

• Identify and execute high-impact collaborations and special projects to elevate brand heat

• Monitor sell-through, feedback, and KPIs to continuously optimize product and range decisions

Key Performance Indicators:

• Market Research

• Trend Analysis

• Range Planning

• Product Development

Organizational Relationships:

• Internal : Buying Team, Marketing Team & VM team, Sourcing and RCC

• External : Partners – Sneaker Accounts

Your talent

Eligibility Criteria And Functional  Competencies Required:

• UG/PG from renowned Fashion Institute

• 1-4 years experience

• Keeps a sharp pulse on sneaker culture, fashion trends, and competitive landscape

• Basic understanding of footwear construction, range building, and franchise management

• Ability to decode consumer needs and translate them into relevant product opportunities

• Delivers end-to-end product launches with strong attention to detail and timelines

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.