Senior Area Retail Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reporting to: Head - Retail Experience ( North )

Position Summary:

• Manage Company Owned and Franchisee  stores across the assigned region

• Drive revenue growth and profitability by ensuring strong front-end retail execution

• Build and maintain strong relationships with franchise partners to ensure alignment, profitability, and expansion

• Ensure financial discipline across partner stores, including deposits and timely sales collections as per company standards

• Lead store operations directly and manage Area/Cluster Managers and Store Managers for effective execution

• Drive business development, including opening profitable stores and upgrading existing stores (better locations / larger formats)

• Ensure all stores operate as per PUMA brand and operational standards

Key Objectives:

Business & Revenue

• Drive sales growth and achievement of KPIs across all stores

• Maximize store productivity and revenue from existing markets

• Identify and execute business development opportunities including new stores and market expansion

• Ensure effective OPEX control across stores, including rent negotiations and cost optimization to improve overall profitability

• Ensure strong execution of promotions, discounts, and retail initiatives

Partner & Financial Management

• Maintain strong partner/franchisee/Mall/Landlords relationships for long-term business growth

• Ensure adherence to financial norms, including partner deposits and sales collection timelines

• Drive partner profitability and sustainable expansion

Operations & Execution

• Ensure smooth store operations across all locations

• Maintain optimal manpower and recruitment of store managers in coordination with HR

• Ensure inventory availability as per business requirements

• Lead execution of store initiatives, VM standards, and customer experience

Performance & Market Leadership

• Benchmark stores against relevant competition in sales and market positioning

• Stay updated on market trends, competitor strategies, and retail innovations

• Drive institutional tie-ups and local business opportunities

Team Leadership

• Lead, coach, and develop store managers and Area/Cluster Managers

• Provide strong on-ground leadership and performance management

• Other Requirements

• Willingness to travel extensively (up to 75%)

• Role may require working on weekends / peak retail periods based on business needs

Key Performance Indicators:

• Net Sales vs Targets

• Achievement of KPI’s

• Like-to-Like Growth

• Store Productivity (Sales per Sq. Ft.)

• New Store Openings & Store Upgrades

• Partner Deposits Compliance

• Sales Collections / Outstanding

• Customer Experience & VM Audit Scores

• Stock Availability

• Recruitment TAT & Vacancy %

• Attrition Rate (Store Level)

• Benchmarking vs Competition

• OPEX Control (including rent negotiation & cost optimization)

Organizational Relationships:

Internal:

• Retail Operations Team

• Merchandising & Planning

• Marketing & VM

• Finance

• Training & HR

• BD& Projects

• IT / Systems

External:

• Franchise Partners / Business Partners

• Mall Developers / Landlords

• Local Market Stakeholders

Your talent

Eligibility Criteria And Functional  Competencies Required:

• Excellent communication skills.

• At least 5+ years experience in sales and/or management.

• Must have a bachelor's degree in business, marketing, finance or related field.

• Willing to travel up to 75 percent of the time.

• Strong analytical skills.

• Proven track record of meeting sales target

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.