Senior Acquisition Marketing Manager Paid Media

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

We are looking for aSeniorAcquisition MarketingManagerPaid Mediawho willmanageSEM and Paid Social accounts, ensure continuity in storytelling across both, and drive resultsacrossUS & CanadaeCommerce+in-store campaignsin equal measure. They will partner with SEO, Brand Marketing,Creative,and RetailMarketingteamsto ensurestrategies align with overall business goals whilemanagingexternal relationships across partners.

The ideal candidate for this role:

• Is curiousaboutallthingsPaid Media, includingstaying on top of trends and innovating in SEM, Display, Video, and Paid Socialplatforms

• Will be hands-on with managingmultiplePaid Media account typesand align them all towards a singular targetwhilemaintainingefficiency

• Will explore and qualify which AI/automation features are right for the business

• Enjoys translating complex business needs into adata-driven Paid strategy

• Is a creative mind with sharp analytical skills; they love finding the “why?” behind numbers and taking calculated risks

• Brave, Confident, Determined, Curious, and Joyful; this candidate speaks their mind andseeksthe positive

Overall Responsibilities

• Daily management ofPaid Media accounts, drivingeCommerce and In-Store results in equal measure, aligning storytelling for each across platforms

• Monitor auction insights, campaign trends, and consumer behavior to ensure maximum impression share

• Analyze data and draw actionable insights that can beleveragedacross all digital channels

• Produce weekly and monthly reports, covering all search& socialmedia channels,providingactionable insightsto implement

• Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives

• Approach account management with a test-and-learnstrategy, finding newways tooptimizecampaign performanceand ensuring that new activities have incremental results

SEM Responsibilities

• Launch andoptimizetext ads, displayads, and videoadswithin Google Ads,Bing Ads, and Apple Search Ads

• Coordinate with partners to stay on top of new betas, industry trends, and shifts in the market

• Monitor daily searches and trends on high priority keywordsand audiences

• Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads 

• Adjust bids, keyword statuses, audiences,and negative keywords tomaximize ROI

Paid Social Responsibilities

• Developrevenue-focused strategies foreCommerceand in-storecampaigns viaMeta,Tiktok,andother Paid Social platforms

• Stay on top of new betas and emerging Social Media platforms,identifyingwhich platforms and tactics are the best fit for an always-on Performance strategy

• Work closely with the Brand media team to plan full-funnel integrated media campaigns thatmaintainbrand vision and a cohesive approach both regionally and globally

• Serve as day-to-day contact with social media platforms to ensure the PUMA brand staysup-to-datewith all betas, initiatives, and opportunities which will offer competitive advantages

• Set up supportstrategyto highlight moments-in-time andambassadors’wins, encouraging product consideration whilehighlighting PUMA’s achievements

• Partner withSenior Marketing Manager,Social Mediato support influencer media efforts with Paid

Your talent

• 5+ years of experience in managing Google and/or Meta Paid Media accounts. 
• Bachelor’s Degree or higher, with a specialization in Marketing, Communications, or related field a plus. 
• High comfort level with: Google Ads Editor, Microsoft Excel, Google Analytics, Merchant Center, Feed Management Platforms
• Positive attitude and desire to learn. 
• Strong communication skills, both oral and written, and comfort speaking in front of a group. 
• Ability to handle multiple projects simultaneously with excellent organizational skills and high attention to detail. 

Encouraged, but not required: 

• Marketing agency experience 
• Fashion/Lifestyle/Footwear experience. 
• Spanish or French language experience. 
• Familiarity with SA360. 
• Certifications in any of the following: Google Ads, Bing Ads, Amazon Ads, Meta Ads, Affiliate Marketing, Organic Search, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, Google Analytics 

The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits

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Pay may vary depending on job-related knowledge, skills, and experience.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.