Senior Account Manager, Ad Operations

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Key Responsibilities and Accountabilities

The Senior Account Manager, Ad Operations will facilitate and complete tasks involved with ad campaign management; includes setup & trafficking, Q&A & troubleshooting, monitoring performance & delivery, reporting & analytics, optimisation, billing & budgeting, strategic planning, etc.  

• Implement, monitor, and optimise ad campaigns across display, video, and app 

• Own the setup and management of on-site video, display, and custom ad campaigns acrossall platforms

• Provide end-to-end support for traffickingandQAcreativetesting

• Lead DSP/SSP technical onboarding, including pre-launch testing, documentation, and ongoing troubleshooting for publisher integrations and 3rd-partytag implementation

• Forecast inventory availability and flag potential delivery risks early to ensure smooth execution. 

• Troubleshoot technical issues and provide actionable solutions 

• Work collaboratively to ensure campaigns are launched effectively and perform against KPIs 

• Proactively identify delivery risks or underperformance, provide solutions and resolve concerns 

• Provide internal and external technical support for campaign related issues, site projects, platforms, etc. 

• Conduct regular discrepancy checks & troubleshoot any technical issues 

• Deliver campaign reports, associatedinsightsandday-to-daymetric-based reporting toclients

• Work closely with the Senior Account Manager and Account Manager on current campaigns and share data for future campaigns setup

• Support billing reconciliation and tracking discrepancies where required

• Understand, help evolve and document internal operational processes and recommend improvements 

• Contribute to the selection and implementation of future ad technology and workflow tools. 

• Remain flexible and available to support ad operations across all regions 

Experienceand Skills

• Strong understanding of ad operations workflows and technologies 

• Significant experience in ad operations technical role, including trafficking, site tagging, audience management and MCM management 

• Meticulous and analytical nature; metric driven behavior with a high degree of organization.

• Hands-on experience in ad operations (video & display), with a strong understanding of campaign workflows, ad trafficking, and execution across multiple channels

• Demonstrated experience with Google Ad Manager 360 (GAM),IAS,SSPs, and DSPs (e.g., The Trade Desk, DV360)

• Experience working with various ad technologies such as DMP, ad verification, OMS, programmatic partners 

• Ability toidentify opportunities to optimize existing activations, managing creative trafficking, integrating cross platform reporting, and suggesting test and learns for your specified markets

• Strong grasp of ad specifications, tagging, and the execution of both direct and programmatic delivery

• Working knowledge of SQL,basicHTML, CSS, JavaScript, and GAM custom templates.

• Familiarity with GAM first-party and third-party targeting

• Solid knowledge of advertising industry standards such as VAST/VPAID, RTB, GDPR, Invalid Traffic (IVT), and Brand Safety.

• Excellent troubleshooting skills anda sharpattention to detail. 

• Familiarity with debugging techniques and the ability to use web develop tools to network trace errors 

• Proficient in Excel, Google Sheets,GoogleAnalyticsand various reporting tools. 

• Excellent communication skills, both written and verbal. Ability to follow a style-guide when producing PowerPoint documents

• Organized, proactive and able to meet fixed deadlines while managing multipleclientdemands

• The ability to effectively communicate and provide quick andaccuratefeedback and solutions to stakeholders at all levels

• A customer or client-focused approach

• Strong initiative with a willingness to be flexible in their approach to achieve desired outcomes

• An interest in sport

Working Conditions:

• This is a full-time permanent contract.

• This role is based out of IMG Offices, Chiswick Park London.

TKO EEO Statement: