Sales Director Off Premise

Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams:  Off Premise and On Premise.

He/She must combine the strategic nature of the role with hands-on executional excellence.

From a strategic perspective the role demands the development of multi-year business plans, channel and trade sales & profit plans plus the commission of shopper insight studies. From an executional perspective the Sales Manager is responsible that the sales plan is executed well in all channels, delivering the topline growth figures in Key Account calls and ensuring the merchandising standards in every store. The Sales Director drives the business based on conceptual sales proposals that generate a triple Win situation (customer-consumer-Red Bull). Category Management is at the core of his skills along with people management and passionate team building. Finally, the role requires alignment with regional and international stakeholders in order to input into and fully understand the international standards and expectations

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Key Responsabilities

  To define and implement sales strategies of how to operate the Distributors and Modern Trade chains (price, volume, best distribution, routines of the Sales Team, evaluation)

  To develop the annual business plan with details such as investments, incentives, and review of the distribution’s model

  To analyze and follow up on the market information, Nielsen or other market research companies

  To develop trade marketing activities and incentives with the interaction of other company departments as well as to create new pos materials, merchandising products

  To develop and provide training courses focused on sales techniques and execution for the Sales Team

  To prepare and follow up on action plans by taking into account the volume results, distribution, exhibition at point of sale and pricing

  “Out of the box” thinking on how to generate Category value and execute sales drivers instore.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• University Degree
• Masters degree, especially an MBA is preferred
• English - advanced
• 8-10 years of proven experience in sales, managing Modern Trade and Traditional channels 
• Cross-functional experience in Trade Marketing / Consumer Marketing (not mandatory).
• Account Development skills: Demonstrate a thorough 360 degree understanding of the whole account management cycle across all relevant customer functions.
• Commercial acumen: Strong understanding of sales processes, financial systems and best practice. Strategic and innovative commercial awareness
• Strategic ability: Can develop specific, valuable, innovative and commercially focused strategies but also grasp the ‘bigger picture’
• People management and leadership: Ability to delegate effectively, guide and motivate but also to digest and action advice from others. Will have indirect leadership for all global account managers which require situational leadership not positional leadership.

• Travel 20-30%