Research Analyst - Sports

Job Summary:

ESPN’s Fan & Marketplace team brings the voice of the fan into the heart of decision-making. The team helps shape business strategies aimed at deepening fan engagement, audience expansion, and optimizing ESPN’s diverse lineup of products and experiences. The Analyst will collaborate with a wide range of teams including Business Development, Corporate Strategy, Marketing, Original Content & Development, Programming, Production, PR, Finance, Digital & Streaming, and Social Content to deliver insights that inform and inspire action across the organization. This role taps into both audience measurement and consumer insights to provide well-rounded and holistic perspectives related to business challenges and opportunities.  The ideal candidate is curious and skilled at connecting insights across data sets. They will turn data into stories that drive decisions. They are organized and detail-oriented, thrive in fast-paced, collaborative environments, and are eager to grow their research skills and contribute to meaningful, insight-driven work.

Responsibilities:

• Support the execution of research projects by helping shape methodology, gather data, and analyze results
• Deliver insights through written reports, presentations, and interactive workshops with key stakeholders
• Contribute to high-impact research initiatives including Alternative Broadcast assessments, Sports Fan Spend study, fan segmentation, syndicated trackers, and audience deep dives focused on youth, women, and multicultural fans
• Track and forecast audiences for select sports properties across platforms including Tennis and Little League World Series
• Support the transformation of complex data sets into dashboards that aid analyses and help identify insights using tools like Power BI and Tableau
• Manage relationships with external research partners to ensure timely and high-quality deliverables

Qualifications:

• Minimum 2 years of experience in media research, audience measurement, or related field
• Experience with analyzing national Nielsen data using NNTV and NPower
• Familiarity and/or experience digital/streaming media research tools such as Adobe Analytics and Comscore
• Understanding of quantitative methods such as survey development, sampling and post-fielding analysis
• Working knowledge of qualitative research methodologies such as online boards, focus groups, consumer panels and in-depth-interviews (IDIs)
• Must be proficient in Windows-based PC applications including Excel, Word and PowerPoint
• Clear communicator with strong writing skills and attention to detail
• Comfortable managing multiple tasks and meeting deadlines

Preferred Qualifications:

• Experience with data query and visualization tools like Power BI, Tableau or Looker
• Exposure to social listening or sentiment analysis platforms

Required Education:

• Bachelor’s Degree

#ESPNMedia

The hiring range for this position in New York, NY is $65,800 to $90,400 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.