Publishing Manager

JOB PURPOSE
adidas has an opportunity in the Marketing area for the position of Publishing Manager, based in São Paulo, Brazil.

SUMMARY AND ACTIVITIES OF DAILY ROUTINE

• Manage publishing, moderation, and continuous engagement on relevant social platforms, following global social media guidelines
• Support the brand team in content production for owned channels and partner platforms
• Align global launch plans with local/regional needs, ensuring seamless storytelling across digital platforms
• Engage with the community actively and responsibly across owned and partner channels
• Optimize all published content through tagging, linking, and implementation of new social media technologies
• Identify relevant discussions and engagement opportunities in the social media landscape
• Oversee and manage the editorial calendar for product categories, ensuring a continuous consumer journey across channels
• Select and curate market content to maintain the highest quality of brand communications
• Draft global publications and coordinate with Digital, PR, and Campaign Leads for campaign amplification
• Develop initiatives that reinforce the brand's personality and voice within the industry
• Partner with the Digital Analytics team to measure social media impact and refine strategies based on insights
• Attend brand events throughout the year to support multi-platform content production
• Participate in category team meetings to share analyses and key insights
• Monitor relevant sports and cultural moments to create reactive content for the brand's social media

KNOWLEDGE NEEDED

• Strong interpersonal and communication skills for internal and external stakeholder engagement
• Experience in brand communication and execution of marketing campaigns
• Solid background in content and multi-platform communication management, with a focus on digital and multimedia PR
• Ability to implement strategic campaigns in the social media landscape
• Expertise in social media management, moderation, and analytics
• Natural storytelling and visual communication skills
• Deep understanding of the digital landscape and social media channels
• Strong organizational and negotiation skills, with the ability to connect different teams and areas

SKILLS & EXPERIENCE

• Bachelor's degree (mandatory)
• Postgraduate degree (desirable)
• Experience in brand communication, digital media, and PR
• Proficiency in Microsoft Office Suite
• Fluent English (interviews will be conducted in English)
• Basic Spanish (desirable)

WHY ADIDAS?

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers employees comprehensive benefits packages, including competitive salaries, health plans, and a range of wellness programs.
• Employees are eligible for performance-based incentives and career growth opportunities across the global adidas network.
• Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.