Programmatic Executive

Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.nbsp;



Job Description

As a Programmatic Executive, you will be responsible for planning, executing, and reporting performance campaigns. You will also work alongside the marketing, conversion, and creative teams to ensure performance efficiency and growth against monthly targets.

Reporting to the Programmatic Manager, you will be part of our dynamic team and help shape the future of performance marketing!

What you will do 

• Plan, coordinate, analyse, and optimise campaign performance, including impact on KPIs. 
• Ideation and creative thinking are required as promotions and campaigns must increase customer satisfaction and interaction. 
• Identify new opportunities to scale activity across brand, acquisition & retention. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
• Continues monitoring of channel performance/budgets.
• Accountable for the day-to-day media buying and optimisation across DSPs (e.g. DV360, MOLCO, TABOOLA etc) for acquisition campaigns  
• Contribute ideas & run A/B and multivariate tests across digital channels to analyse and improve performance against business KPIs.
• Continues testing of cookie-less solutions (e.g. contextual buying).

Qualifications

• Proficiency in AD Operations (DCM) to generate tags, implement various tracking parameters, and manage creative rotation.
• Strong analytic and qualitative skills with the ability to analyse and use data efficiently.
• A team player with excellent communication skills.
• Strategic thinker with the ability to present ideas.
• Fluent in data analysis and presentation.
• High-level proficiency in MS Excel, PowerPoint, and Word.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Gibraltar, you can expect to receive great benefits like:

• Generous group bonus scheme 
• Hybrid working – 4 days in the office 
• Private medical insurance 
• Pension scheme – matched to 6% 
• Ability to buy and sell holiday 
• Free subscription to wellbeing app Unmind 
• Additional “It's Your Game” day off to use at either Christmas or New Year 
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development 
• Share save scheme 
• Paid subscription to LinkedIn Learning 
• Discounted gym membership 
• Team spirit – whether it's seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar! 

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.