Product Owner - Loyalty

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

Product Ownership & Backlog Management

• Own the product backlog for a defined product or capability area (e.g. Payments within Basket & Checkout).

• Translate portfolio strategy and investment priorities into clear user stories, acceptance criteria, and sprint goals.

• Define and maintain a prioritised roadmap aligned to portfolio objectives.

• Ensure backlog items are outcome-led and tied to measurable success criteria.

• Continuously refine and reprioritise work based on performance, insight, and evolving business needs.

Discovery, Validation & Consumer Centricity

• Work closely with UX/UI, Research, and CRO to ensure solutions are grounded in user insight and behavioural data.

• Participate in and support research, testing, and experimentation initiatives.

• Ensure product decisions are informed by data, experimentation, and validated learning, not opinion.

• Identify friction, failure points, and improvement opportunities within the owned product area.

• Champion consumer-centric thinking within the squad and across stakeholders.

Delivery & Cross-Functional Collaboration

• Partner with Engineering, Design, and Data teams to ensure high-quality, timely delivery.

• Balance discovery and delivery to ensure the team is solving the right problems while shipping value regularly.

• Manage dependencies across teams and portfolios in a complex, global environment.

• Escalate risks, trade-offs, and delivery constraints clearly and early to the Teamhead.

• Ensure alignment with Finance, Legal, Compliance, Security, and other relevant functions where required.

Performance & KPIs

• Contribute directly to the portfolio KPIs defined by the Teamhead (e.g. conversion, payment success, engagement, reliability).

• Define feature- and initiative-level success metrics in collaboration with Data & Analytics.

• Monitor performance trends and use insight to inform backlog refinement.

• Support experimentation and continuous optimisation within the product area.

• Clearly communicate impact, learnings, and performance updates to stakeholders.

Stakeholder Management

• Work closely with the Teamhead / Portfolio Owner to align on priorities and trade-offs.

• Collaborate with global and regional stakeholders to ensure relevance and scalability.

• Represent the product area in relevant forums and planning sessions.

• Ensure transparency of progress, risks, and outcomes.

Your talent

Experience

• 3-5 years of experience in digital product roles such as Product Owner, Product Manager, or similar positions.

• Experience working on consumer engagement, loyalty programmes, or membership-based platforms is highly desirable.

• Proven experience collaborating with engineering teams to deliver scalable digital solutions.

• Experience working within cross-functional teams including design, research, and analytics.

• Exposure to eCommerce or Direct-to-Consumer ecosystems is highly beneficial.

• Experience managing product backlogs and delivering features using agile product development practices.

Skills & Capabilities

• Strong backlog management and product delivery skills.

• Ability to translate business goals and consumer insights into clear user stories and solution definitions.

• Understanding of customer lifecycle strategies, loyalty programmes, and retention mechanics.

• Ability to work collaboratively with designers to shape engaging user experiences.

• Comfortable making product trade-offs between user experience, commercial priorities, and technical feasibility.

• Strong organisational skills with the ability to manage multiple initiatives simultaneously.

• Data-informed decision-making and an interest in using insights to improve engagement and retention.

This job opportunity will be available in full-time or part-time.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.