Product Marketing Lead - Seller Products

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

We’re looking for a Product Marketing Lead to own go-to-market strategy, messaging, and positioning for Fanatics Collect’s seller products. This is a highly visible role that bridges product, marketing, and business strategy. 

You will help define how we communicate the value of our seller tools, craft compelling narratives for our diverse seller base, and launch products that scale the marketplace.The ideal candidate is equal parts storyteller and strategist, deeply customer-centric, analytical, and experienced in driving adoption for B2C (and B2B2C) tech products.

Responsibilities:

• Own Messaging & Positioning: Define clear, differentiated, and compelling narratives for seller products that resonate with both casual and power sellers.
• Lead Go-To-Market (GTM): Build and execute GTM strategies for new seller features and launches, partnering with Product, Growth, Design, and Sales to ensure alignment.
• Product Packaging & Value Communication: Design how products and features are bundled, priced, and communicated to maximize adoption and seller success.
• Market Intelligence & Insights: Develop a deep understanding of the competitive landscape, customer needs, and market trends to influence product strategy and positioning.
• Cross-Functional Leadership: Act as the connective tissue between Product, Marketing, and Commercial teams to ensure cohesive s
• Partner with User Research: Collaborate with research teams to gather insights from sellers that inform messaging, positioning, and roadmap priorities.
• Beta Programs & Testing: Run product beta programs and testing with sellers, translating learnings into actionable recommendations for product and GTM strategy.torytelling and impactful product rollouts.
• Sales Enablement: Create sales and partner enablement materials, product one-pagers, and narratives that empower internal teams and champion our sellers.
• Measure & Optimize: Track GTM performance, adoption, and engagement metrics. Continuously refine messaging and strategy based on insights.

Qualifications:

• 5-7 years of product marketing experience in tech, marketplaces, or consumer products. 
• Strong track record of launching and scaling products, ideally in B2C or B2B2C environments.
• Exceptional communicator, able to translate complex product functionality into compelling, customer-first storytelling.
• Demonstrated ability to build positioning frameworks, packaging strategies, and GTM playbooks.
• Strong cross-functional collaborator with proven experience influencing Product, Engineering, Design, and GTM teams.
• Analytical and data-driven, with the ability to connect insights to strategy and execution.
• Passion for the collectibles space, marketplaces, or seller empowerment is a plus.

In Los Angeles, the salary range for this position is $110,000-$138,000, which represents base pay only and does not include short-term or long-term incentive compensation. In NYC, the salary range for this position is $120,000- $150,000. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.