Principal, Tennis/Brand Impact SMD
- Shanghai, China
- Full time
- Competitive
- 24th July 2026
Full Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
WHAT YOU’LL WORK ON
Lead Sport x Marketplace Integration
- Marketplace connection and representation on GC Sport Squad LT
- Owns Sport marketplace segmentation & differentiation. Influences account positioning (in partnership with Sales/ND)
- Share marketplace insights and updates back to Geo Sport squads
- Completes channel-specific analysis and makes recommendations to inform & influence Sport strategy and seasonal priorities
Drive Commercial Results for Sport
- Co-develops and drives Sport strategy across Marketplace, partnering with Geo Sport GMs, Sports LT & Sales/ND
- Informs & influences channel-based Sport growth outlook and seasonal/annual targets, partnering with Sales and ND, Geo Sport GMs, Finance, Planning
- Own sport forecasts and plans, channel-based performance and retail moments.
- Supports seasonal sell-in strategies; contributes to GTM planning and execution in support for Sport
- Drives commercial alignment to deliver seasonal target, incl. Nike Direct
- Interfaces with relevant accounts in key GTM moments
- Informs Sport allocations by channels and account
- Provides x-functional leadership to drive a profitable pull market model
- Supports in-season management by pulling levers to adjustment execution plan
Shape the Future Marketplace for Sport
- Influences ongoing marketplace elevation and development for Sport, working with ND and Sales
- Shapes future vision of GC Sport Marketplace in partnership with Geo Sport GMs and Marketplace (Nike Direct and Sales)
WHO YOU’LL WORK WITH
You will partner cross-functionally with Geo Sport GMs and teams across Marketplace (Nike Direct and Sales), Finance, Planning, and Merchandising to drive marketplace strategy, commercial performance, and sustainable growth in close collaboration with GC Sport leadership team.
WHO WE ARE LOOKING FOR
- Knowledge and experiences in both ND (NDDC and Stores) and Account management
- Ability to analyze and synthesize consumer and marketplace data to drive action across teams
- Strategic Thinking – ability to develop long term strategy of an integrated marketplace
- Influence skill and adaptability in Fast-paced and Dynamic Environments
- Product acumen
- Ability to connect dots across teams, while rolling up their sleeves to bring ideas to life
- Proven track record of delivering results
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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