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Principal, Digital Innovation/BD

  • Shanghai, China
  • Full time
  • Competitive
  • 17th July 2026
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Full Description

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

Job Purpose:

Assess and incubate new revenue stream, new strategic capabilities and new GTM model that are value accretive to consumers, Nike and digital partners.

Key Responsibilities:

  • Drive assessment and alignment of long-term growth opportunities for Nike: e.g., next gen of digital, consumer-centric opportunities.
  • Identify and incubate new strategic capabilities: e.g., AI.
  • Lead cross-functional collaboration to activate strategy: e.g., incubate new consumer/sport experience via innovative way of working.
  • Lead PMO of critical forward-looking marketplace projects to facilitate alignment, track progress, build process, debottleneck operation and drive changes.

Requirements:

  • Master’s / bachelor’s degree
  • Strategic thinking & entrepreneur mindset, willing to explore and create
  • 7+ years of work experience in Consumer Goods / Retail / Consulting industry
  • Fluent oral & written communication in both English & Chinese
  • Experience in leading business development / innovation and complex cross-functional projects

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

The organisation

Nike
  • Oregon, USA
  • 2000+ employees
  • Website

We use the power of sport to move the world

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