Paid Media Manager - DAZN Bet

Why Join DAZN? 

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.  

The Role: 

As Paid Digital Manager, you will report to the Head of Paid Digital Media and play a critical role in managing paid media campaigns for DAZN’s gambling products and partnerships. You’ll activate campaigns across Google Ads, YouTube, Meta (Facebook/Instagram), and TikTok, working closely with regional marketing teams, media planners, creative teams, and analysts to deliver campaigns that are effective, compliant, and performance led. 

You’ll combine technical platform knowledge with a deep understanding of gambling audiences, channel restrictions, and regulatory challenges. 

Department

77-893 - Subscription - Digital Acquisition Media

Employment Type

Full Time

Location

UK - Leeds

Workplace type

Hybrid

What You'll Be Doing:

• Execute and optimise paid search and paid social campaigns focused on sportsbook/gambling products across Google, Meta, TikTok, and YouTube. 
• Manage end-to-end in-platform execution, including audience targeting, bidding, creative deployment, and budget pacing. 
• Operate within strict regulatory frameworks, ensuring all campaigns comply with advertising standards and local gambling laws. 
• Partner with legal, compliance, and regional teams to align media execution with jurisdictional requirements. 
• Run structured A/B testing and optimisation to improve acquisition, engagement, and retention. 
• Track and analyse campaign performance across key KPIs (e.g. CPA, ROAS, FTDs, player value, conversion rates). 
• Support creative teams with platform-specific asset briefs and ensure smooth creative delivery. 
• Maintain accurate tracking, attribution, and tagging in partnership with analytics and MarTech. 
• Build and share performance reports and dashboards that drive action across teams. 

What You'll Bring:

• Proven, hands-on experience managing paid digital campaigns for gambling/sportsbook brands. 
• Deep working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and YouTube—especially in regulated sectors. 
• Strong understanding of gambling advertising policies, audience restrictions, and compliance workflows. 
• Ability to drive performance outcomes (e.g. FTDs, cost per player, ROAS) through precise execution and optimisation. 
• Experience working in subscription, performance marketing, or betting environments is highly desirable. 
• Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly. 
• Excellent cross-functional collaboration skills, including with compliance, creative, and analytics. 
• Experience using Google Analytics 4, Looker, or similar tools is a plus. 

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.