National Field Sales Manager

• To primarily manage and lead a national field sales team across a portfolio of Retail, Gas, and Kiosk/Independent channels, through active coaching and the implementation of agreed perfect store standards. In addition, the critical management of the third-party execution partner for Retail and Indepedents, with full responsibility of the relationship and daily interaction with the external agencies, including the setting of strategy, overseeing the support of training, score-carding, improving system interaction and driving pay for performance. The role goes beyond the standard field sales leadership role and the person will be expected to set the direction of and plan both the internal and the external third-party team’s activities on an annual, monthly and weekly basis.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Foster a High Performance Field Sales Team

  Manage the efficiency and effectiveness of the overall field team to ensure that impact is made on every call, via implementation of perfect store standards:

  • Call cycle management
  • In store audit and reporting management
  • Ensuring that strikers have the information and tools that they require to perform their function successfully
  • Ongoing training and coaching through 1 on 1 route rides
  • Establish and maintain a dynamic and fun team environment that encourages positive attitude, team interaction and creativity

• Agency Management

  Develop, execute and track national retail execution plan with third party execution service provider:

  • Define, manage and track KPI targets and deliverables nationally in order to increase the presence of the Red Bull brand in store
  • Ongoing training and coaching
  • Manage pay for performance framework
  • Foster a strong collaborative partnership

• Collaboration & Stakeholder Management

  • Foster strong internal relationships with other pillars within the business i.e. Key Accounts, Trade Marketing, etc.
  • Foster strong relationships with MEWA region and headquarter counterparts.
  • Determine weekly, monthly and quarterly routines

• Budget Management

  • Manage agreed budgets and evaluate effectiveness of spend in close collaboration with the finance department.

• Strategy Development

  • Continue to review and evolve the structure of the field sales team in line with overall future business aspirations.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Higher commercial degree/ University Degree (business, marketing or similar)
• Valid driving license
• >5 years’ experience in FMCG sector
• Previous successful experience leading sales teams
• Previous successful experience managing an external sales agency, with the retail channel an advantage
• Leadership, Motivation and Team Skills
• Clear understanding of markets, sales & distribution, competitor activity, consumer behavior in FMCG context
• A commitment to people management and development with a proven ability to build and develop talent
• Strong analytical ability and commercial acumen to understand financial statements and market trends
• EDV (Word, Excel, Power Point, etc.) and experience with Field Force automation
• High negotiation and interpersonal skills
• Management reporting and budget control
• Strong presentation skills

• Travel 50-60%