National Coach Developer - Digital

Introduction

The Football Association of Ireland (FAI) is the national governing body for football in Ireland, driving the growth, promotion, and development of the game at all levels. We are passionate about inspiring participation, supporting talent, and celebrating the power of football to unite communities across the country. With a proud history and an ambitious vision for the future, the FAI is committed to fostering excellence on and off the pitch, ensuring the game is inclusive, accessible, and a source of national pride.

The National Coach Developer- Digital will drive the integration of digital content creation, video and audio capture, learning technologies, and data-led evaluation across all coach development activity. This role ensures coaches have access to accessible, flexible, high-quality development opportunities supported by meaningful performance analysis and digital content.

Purpose of the Role

This role is responsible for:

• Designing and producing high-quality digital coach development content
• Embedding blended and online learning methodologies
• Developing analytics frameworks to measure coaching impact
• Leading digital innovation within FAI Coach Development
• Using data to enhance programme design, learner experience, and long-term coach progression
• Supporting the delivery of formal coach development where required from a coach developer perspective

The role combines expertise in coach development, adult learning, digital learning design, and performance analysis to ensure FAI Coach Development is modern, scalable, measurable, and future-ready.

Key Responsibilities

Digital Learning & Content Creation

• Lead the design and production of digital learning content including:
  • Video-based learning modules
  • Tactical and technical analysis breakdowns
  • Micro-learning resources
  • Interactive online courses
  • Webinar and virtual workshop delivery
• Develop a structured digital content library aligned to the FAI Coach Development Framework.
• Integrate performance analysis tools and match footage into coach development resources.
• Oversee the creation of high-quality multimedia materials (video, graphics, learning assets).
• Collaborate with communications and media teams to ensure professional production standards.
• Ensure accessibility, inclusion, and learner-centred design in all digital content.

Blended Learning & Learning Innovation

• Design and implement blended learning models across FAI coach development programmes.
• Embed modern adult learning principles, experiential learning, and reflective practice.
• Develop scalable e-learning solutions to increase national access.
• Introduce innovative learning technologies (LMS optimisation, learning apps, AI-supported feedback tools where appropriate).
• Facilitate online communities of practice for coaches nationwide.

Performance & Impact Analysis

• Develop and implement a data-driven evaluation framework for coach development programmes.
• Establish clear KPIs aligned to:
  • Coach progression
  • Learning engagement
  • Behaviour change
  • On-field impact
• Analyse participation data, course feedback, and performance trends.
• Use insights to continuously refine programme design and delivery.
• Ensure compliance with UEFA Coaching Convention and Sport Ireland quality standards.
• Maintain robust digital records and reporting systems.

Coach Developer & Mentor Support

• Train and support Coach Developers in delivering digital and blended learning.
• Develop digital toolkits for tutors and mentors.
• Facilitate reflective practice using video review and performance analysis tools.
• Ensure the recording and support of video capture at course level.
• Lead the development of online mentoring structures.
• Support the delivery of UEFA Licence formal courses where required.

Collaboration & Stakeholder Engagement

• Work with internal and external stakeholders.
• Engage with international federations to benchmark best practice in digital coach development.
• Build partnerships with educational institutions and learning technology providers.
• Represent FAI in national and international coach development forums.

Person Specification

We are seeking a forward-thinking leader who:

• Is passionate about innovation in coach development
• Understands the intersection between football performance and digital learning
• Is confident working with data, technology, and learning platforms
• Is reflective, learner-centred, and coach-focused
• Demonstrates strategic thinking and change leadership
• Is committed to equality, diversity, and inclusive practice

Experience & Qualifications

Essential

• UEFA A Licence (or currently enrolled)
• Significant coaching and/or coach development experience
• Demonstrated experience in digital content creation (video, learning modules, analysis resources)
• Experience designing and delivering blended learning programmes
• Strong understanding of adult learning methodologies
• Experience using performance analysis tools (e.g., Hudl, Wyscout, Veo, or equivalent)
• Experience using LMS platforms and digital learning systems
• Strong analytical skills and ability to interpret programme data
• Excellent facilitation and communication skills

Desirable

• UEFA Elite Youth A Licence or Pro Licence
• QQI Coach Developer Level 7 (or equivalent)
• Experience managing digital learning platforms
• Knowledge of instructional design principles
• Experience in data analysis and impact measurement
• Experience in strategic digital transformation projects

Skills & Professional Knowledge

• Digital content creation & multimedia production
• Learning management systems (LMS)
• Instructional design
• Video and tactical analysis
• Programme evaluation & data analytics
• Adult learning & coach development methodologies
• Stakeholder engagement
• Strategic innovation
• Project management
• Quality assurance

Core Competencies

Innovation & Continuous Improvement (Progress)

Thinks creatively and with an open mind to identify new opportunities for growth and improvement. Embraces change positively and contributes to building a better future for Irish football.

Drive & Commitment (Passion)

Demonstrates energy, enthusiasm, and pride in everything they do. Takes initiative, delivers results, and strives to make a meaningful impact on the game and the organisation.

Collaboration & Teamwork (Togetherness)

Works effectively and respectfully with others to achieve shared goals. Supports, challenges, and motivates colleagues to perform at their best, recognising that success is achieved together.

Communication & Influence (Togetherness / Passion)

Communicates clearly, openly, and respectfully with colleagues and stakeholders. Builds positive relationships, inspires trust, and represents the FAI with professionalism and integrity.

Accountability & Professional Excellence (Progress / Passion)

Takes ownership of performance and upholds high standards in all tasks. Acts responsibly, follows through on commitments, and contributes to the FAI’s vision of continuous progress and excellence.

Our Benefits

We are proud of the range of benefits we can provide:

• Two premium level tickets to each home international game
• Sick pay scheme and family friendly leave
• Opportunities to work at international matches
• Company pension
• Life assurance
• Bike to work scheme
• Free onsite parking
• Employee assistance programs
• Hybrid working arrangements and flexible hours working arrangements
• Discounted access to the National Aquatic Centre and gym complex

Application Details

Closing date for receipt of applications is close of business on Friday 27th March 2026.
Shortlisting and interviewing process will take place thereafter.

The Football Association of Ireland is an equal opportunities employer and promotes, Equity, Diversity & Inclusion (ED&I).