Media Senior Associate – Social

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Casino Media Senior Associate to help support the Social in-house team through campaign planning, execution, optimization, and reporting on the US Casino Business.  This role sits within the Casino Marketing organization and reports directly to the Senior Manager of Paid Social. In this position, you will own responsibility of day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meet business objectives.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Campaign Management and Execution

• Plan, build, launch, and optimize multi-platform paid social campaigns (Meta, TikTok, Snapchat, Reddit, X/Twitter).
• Trafficking and QA of campaigns within platform interfaces, ensuring accuracy across ad specs, tracking, and targeting parameters.
• Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals.
• Ensure flawless tagging, attribution, and data collection across first- and third-party tools (AppsFlyer)
• Maintain strong relationships with external platforms reps and internal marketing teams

Performance & Optimization

• Monitor pacing and performance against KPIs (CPA, ROAS, CTR, conversion rate).
• Assist in developing optimization and testing plans (creative, bidding, audience, placement) to drive performance improvements.
• Analyze and translate data into actionable insights, presenting learnings to internal stakeholders and partners.
• Compile and share regular campaign reports, highlighting key metrics, learnings, and recommendations.
• Stay ahead of platform updates, algorithm changes, and new ad formats to recommend and implement innovative strategies.

Budgeting & Financial Management

• Manage daily and weekly budget pacing and campaign delivery.
• Partner with Finance to reconcile monthly spend, invoices, and any associated data fees.
• Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms.

THE STATS
What we're looking for in our next teammate

• 4+ years of paid media buying experience with a focus on social media is preferred
• Proven hands-on experience in social ad platforms (Meta, Snapchat, TikTok, Reddit and X)
• Demonstrated success managing campaigns toward performance goals (CPA, ROAS)
• Knowledge of all aspects of paid social media, including tactical placements, testing frameworks, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
• Experience with attribution and measurement tools (AppsFlyer, Kochava, Adjust, or similar)

• Excellent communicator able to synthesize complex data into clear insights.
• Detail-oriented, proactive, and collaborative team player who thrives in a fast-moving environment.
• Passion for digital marketing, social innovation, and staying ahead of platform trends.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable [salary] / [hourly] range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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