Media Network Specialist - Meridian Corporation LLC Distribution Partner

The Media Network Specialist is responsible for proactively leading all aspects of content development, programming, communications (and production management). Media Network Specialist understands how to build audiences and is responsible to grow engagement by reaching more people, more often and longer on our Owned (redbull.com & Red Bull TV) and Managed 3rd party (youtube, facebook, instagram, snapchat, etc.) channels. Media Network Specialist is responsible to provide media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing. RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

Strategic Media Planning and Execution

Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences defined by the country

Storytelling and Content Creation

Identifies great story opportunities coming from the market and puts audience plans into action together with Sports, Culture and Brand Marketing of the local organization

Creates and curates engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base

Ensures that team is constantly aligned with Red Bull global audience and media approach incl. events, opinion leaders and athlete & artists projects

Media Network and Partner Engagement

Develops innovative media network plans, utilizing strengths and differences of various partner platforms for programming and distribution as well activation of relevant media partners for communications

Digital Development and Consumer Experience

Tracks digital development of the industry and motivates team to stay ahead of curve by constantly evolving our story telling and digital platforms to optimize our consumers’ experience to watch our content anywhere, anytime and in any way they want

Contributes the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audiences

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• A media professional with an extensive media network in the market
• Minimum of 3 years’ experience in Media, Communications, or Strategy in media led companies
• A proven track record in leading projects in media and content business with proven ability to successfully develop audiences
• A strong creative and operational background
• Ability to think strategically on how to build audience engagement
• Is a story seeker that identifies year-around stories with a true media potential
• Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields
• Understands different strengths and weaknesses of partner platforms and utilizes them to maximize engagement
• Understands and educates the organization on media consumers and their constantly changing consumption behaviors
• Very equipped to build relations in all fields of media, digital platforms and entertainment
• An agile, team player that knows how to get the work done