Media Activation & Partnerships Associate

As a Media Activation & Partnerships Associate at Fanatics Betting & Gaming (FBG), you will help execute our media strategy with a wide range of partners for both Fanatics Sportsbook and Fanatics Casino. Reporting into the Senior Manager, Media Activation & Partnerships you will play a key role within the FBG Marketing team, as well as the wider Fanatics Betting & Gaming. This is a cross-functional role that offers a unique opportunity to be part of a growing Marketing team in one of the fastest growing categories in the US. This is a hybrid role based out of the New York office.

Responsibilities

• Assist Senior Director, Media Strategy & Partnerships and Senior Manager, Media Strategy & Partnerships in the process of media activation through campaign development, measurement of campaign performance and media agency/vendor collaboration
• Create and own reports and presentations to inform key internal stakeholders of the performance of the media campaigns
• Liaise with internal teams (e.g. Creative, Brand, Partnerships, Legal) to ensure our brands are promoted properly across media executions
• Collaborate with agency partners on data-led projects and market research
• Monitor competition to identify new trends

Qualifications

• 1-3 years of relevant Media or Marketing experience
• Bachelor’s degree in Communications, Media, Marketing, or a related field 
• Media agency experience and/or experience in sports preferred
• Baseline understanding of the role of paid media channels and media math
• Familiarity with common brand KPIs (e.g. Awareness, Consideration, etc.), their meaning, and their importance
• Possess a collaborative and can-do attitude, strong communication skills, and passionate about the sports media industry
• Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
• Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
• Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $62,000 to $80,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/
 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.