Marketing Specialist

Working closely with the National Marketing Manager, Marketing Specialist is responsible for driving the local market's marketing efforts. They focus on turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. With a deep understanding of the local consumer landscape, they take full ownership of the business strategy and align with the National Marketing Manager to develop and execute the country marketing plan. By setting short- and mid-term goals, they strive to build a compelling and relevant brand image, boost product awareness and trust, and enhance overall brand value. RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

Strategic Direction and Rightness of Brand Priorities

Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Together with National Marketing Manager develop and take ownership of the marketing part of the annual business plan.

Generates consumer insights with the National Marketing Manager to win new consumers, shape ATL and BTL strategies, steers the right product and packaging portfolio as well as consumer pricing decisions and shapes marketing and trade investments.

Always ensures the product is at the heart of marketing efforts by facilitating collaboration and effective ways of working between marketing and on, off premise teams and the local distribution partner team.

Marketing Innovation

Acts as an entrepreneur. Spearheads and fosters creation and innovation, and ensures Red Bull seizes all relevant opportunities to strengthen the brand.

Collaborates with the National Marketing Manager to build an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages, that drive TOM awareness and overall brand image.

Understands the current and continuously evolving digital and social consumer behavior. Understands the effective means of digital engagement across all areas of the business.

Premium Appeal and Executional Excellence

Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other marketing activities.

Thinks and acts digital/social in all we do to increase consumer engagement with the brand, to start and maintain consumer dialogue particularly in social media.

Fosters a strong opinion-leader network in the local market to drive brand image and visibility with credible drinking scenes.

Increases brand and product placements in scene and mainstream media to drive TOM awareness, brand image and word-of-mouth.

Organizational Capabilities and Enabling Structure

Builds the annual objectives and conducts on-going, mid-year and end of year performance evaluations.

Fosters collaboration across departments on the country level, and with the global HQ and Red Bull Media House to drive a 360-degree approach with relevant initiatives in order to increase impact and efficiency.

Responsible for sourcing, hiring and training the Consumer Collecting marketing team based on a thorough understanding of strengths and development needs.

Other

Delivers the marketing business plan with the goal to achieve the country business plan

Increases Red Bull’s key brand and consumer indicators -- TOM awareness, spontaneous awareness, past 4 week/12 month consumption, image indicators, consideration and salience.

Builds Red Bull owned channels awareness and viewership (visits, visits per visitor, viewers and engaged viewers).

Expands Red Bull Energy Drink’s user base and household penetration. Increases consumption and builds the heavy user base.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• Minimum 3 years of marketing experience.
• A creative mind with a track record of creating new ideas, putting them into practice and assessing results.
• Leader who takes initiative and ownership.
• Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent.
• Planning and budgeting skills.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• Knowledge of the FMCG industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business/digital world.
• Clear understanding of markets, sales and distribution, competitor activity and consumer behavior in a brand and FMCG context. Up to date on digital trends and digital consumer behavior.
• EDV (Word, Excel, Power Point, etc.)