Marketing Manager - Freemium

Why Join DAZN? 

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career. 

The Role: 

As a Freemium Marketing Manager, you’ll play a critical role in driving sports fans to DAZN to engage with our rights and products in front of the paywall.  

Based in Leeds or London in the central marketing team you will report into the SVP of Owned Media and Special Projects. You will work across different territories, sports rights and internal teams at DAZN. Gaining hands-on exposure to how a global sports streaming platform operates. This is a fast-moving role where curiosity and strong analytical skills are essential. 

Department

77-893 - Subscription - Digital Acquisition Media

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Lead go-to-market strategy and execution for freemium across DAZN 
• Explore multiple tactics to drive engagement in our freemium content eg bespoke open days 
• Create and deliver marketing campaigns that increase fan participation, increased engagement and sharing 
• Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy.   
• Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies. 
• Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI. 
• Build and maintain strong relationships with senior stakeholders, always championing the fan  

What You'll Bring:

• Proven, hands-on experience delivering marketing and go to market campaigns  
• Strong understanding of end-to-end campaign execution, including owned media channels eg CRM 
• Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly. 
• Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC. 
• Excellent cross-functional collaboration skills 
• Mindset: ambitious and curious 

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.