Manager, Sportsbook Generosity Strategy

Overview

As a Manager, Sportsbook Generosity Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP,  Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts.

The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Manage and report on promotional spend vs budgets
• Collaborate with finance on the creation of forecasts at the daily and monthly level
• Assist in the day to day promotional operations from a data driven perspective
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze data and trends to find efficiencies in promotional bonusing
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
• Flexible work schedule will be required, including some evenings, weekends, and occasional holidays
  
   

Required Qualifications

• Bachelor’s degree in economics, business administration, analytics or a related field
• 3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the sports, sports betting or technology industry
• Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
• Empathetic team player, accomplished at working effectively cross-functionally
• Curious and fast learner willing to dive in to consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Ability to prioritize multiple projects and reliably meet deadlines
• Hybrid role based in New York City, NY