Manager, Sports Events

The Manager of Sports Events drives the development of national properties, large-scale events, and essential event initiatives in the region, creating points of difference and driving brand image. Reporting to Sr. Manager of Sports Marketing, you will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region.

LEAD EXECUTION OF ALL REGIONAL SPORTS EVENTS

Lead quality event execution and production for all region Red Bull Sports events.

Fiscally responsible for event budgets on assigned projects.

Identify and propose sites for event properties based on local market needs and expected ROI.

Develop project plan, oversee its execution, and lead the project team.

Oversee all elements of pre-planning and event execution.

Be the liaison between Red Bull and local authorities to secure all appropriate authorization.

Ensure information is spread between team members and partners.

You will work with Legal to construct contracts, put contracts out for bid, assess the best proposals, and negotiate the best prices for all relevant partners/suppliers.

Sources and manages event production companies and oversees all event logistics.

Work with media agencies on the development of Above-the-Line strategies and execution.

Partner with the regional Communications team to maximize media outcomes of important projects.

Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy.

Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.

SUPPORT PRODUCT ACTIVATION

Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally.

You will manage the distribution of event collateral for the region.

Work with Region Marketing Leadership and 3rd parties to develop new event branding solutions.

SHARE BEST PRACTICES

Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies.

Identify and share best practices across the region, including with the marketing team and sports department.

Drive ROI with the Regional Communications team to ensure external communication (external)—this includes creating and managing the content distribution of local initiatives to relevant channels (viral, print, video).

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of relevant experience in event, project, team coordination, and budget management
• Experience with event and project management
• Find us creative and unique solutions for project execution
• Knowledge of several sports and their respective scenes on a regional and national level
• Experience managing budgets of more than $400,000
• Contract and negotiation skills – constructing and reviewing the most advantageous agreements with suppliers/external partners
• Experience with relevant distribution outlets (all communication channels)
• Experience with TV and video production programming
• History of credible collaboration with local governments, demonstrating an understanding of local approval systems and regulations
• Plan and project management competencies
• Creative mind with experience putting new ideas into practice and assessing results
• Must be proficient in Microsoft Suite
• Bachelor's degree or equivalent work experience
• Must be fluent in English; additional language skills an advantage
• Must have a valid US Drivers License