Manager, Social Media

The Social Media Manager is responsible for shaping the image and voice of Red Bull across our social media channels, with a primary focus on U.S. platforms and activations. This includes, but is not limited to, managing the Meta and Strava accounts for Red Bull USA.

We are seeking a social media expert who can adapt to rapidly evolving platforms and make data-driven decisions to reach millions of U.S. consumers. The ideal candidate will demonstrate exceptional judgment, patience, attention to detail, and strong communication skills in order to balance the needs of our media network, business objectives, and the engagement preferences of our target audience.

You will work as part of a team of producers and editors and will contribute to various social channels as directed by the Director of Social Media. Your primary objective and challenge will be to remain top-of-mind with entry-point U.S. consumers while continuously innovating to attract new audiences. You will serve as an expert and strategist for Red Bull Media House, identifying and clearly articulating the most impactful opportunities and strategies for Red Bull’s media properties.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• CHANNEL MANAGEMENT & OPERATIONS

  Consistently express Red Bull’s creative ambitions and tone of voice through daily content creation and copywriting.

  Manage the day-to-day operations of Red Bull’s U.S. social media channels, maintaining a cohesive brand presence and a steady stream of high-quality, on-brand content. Develop and execute platform-specific strategies to improve content performance, grow the audience, and increase watch time within our key demographic.

  Ensure Red Bull’s channels are maximizing reach and influence across social platforms at scale within the core target audience.

  Use platform analytics to inform data-driven content decisions across teams and channels.

  Collaborate with the Director of Social Media to provide guidance and training on social media best practices, priorities, workflows, and publishing pipelines for Red Bull U.S.

• CONTENT PRODUCTION & PROGRAMMING

  Manage content calendars and publishing schedules to ensure a consistent stream of fresh, relevant content across all channels.

  Serve as a source of creative inspiration for internal teams and the wider business, helping to generate ideas and develop content that aligns with current audience interests and platform algorithms.

  Plan and execute content initiatives from start to finish, acting either as a hands-on producer or overseeing internal and external production teams through to final delivery.

  Collaborate with internal teams (such as production, marketing, advertising, and partnerships) to track performance, measure results, and promote successful strategies and tactics.

• COMMUNITY MANAGEMENT & ENGAGEMENT

  Build tailored consumer communities using tools across platforms (such as Strava clubs, Instagram Broadcast Channels, etc.), ensuring timely and engaging responses to comments, messages, and other interactions.

  Develop and implement community management strategies to strengthen audience connection, increase engagement, and enhance brand loyalty.

• COLLABORATION WITH GLOBAL CHANNELS

  Manage projects and stakeholders across departments at Red Bull North America, Global Headquarters, and regional offices.

  Work closely with the Global Red Bull Main channel teams to ensure consistent brand messaging and content strategy.

  Provide content to global channels that highlights Red Bull’s top U.S. activations and extends our reach with U.S. consumers.

  Source the most relevant content from the World of Red Bull and adapt it for U.S. channels.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in social media marketing, with a proven track record of managing and growing social media channels for major brands
• Strong understanding of social media platforms, algorithms, content trends, and audience behavior
• Experience in managing and leading high-performing social media teams
• Exceptional communication, interpersonal, and presentation skills
• Advanced skills in media metrics and driving return on investment (ROI)
• Proven ability to think strategically about building audience engagement
• Highly effective at building relationships across media, digital platforms, and entertainment
• Agile team player with a strong focus on execution and delivery
• Clear understanding of competitor activity and consumer behavior within both media and FMCG contexts
• Deeply engaged with and knowledgeable about the U.S. media industry
• Excellent knowledge of both traditional and digital media
• Strong leadership skills, including presenting, motivating, influencing, and negotiating
• Effective problem-solver and mediator, skilled at aligning and coordinating conflicting interests
• Bachelor’s degree or equivalent professional experience
• Fluent in English; additional language skills are an advantage

• Travel 30-40%
• Permanent
• Benefits eligible