Manager Site Merchandising

Purpose & Overall Relevance for the Organisation:

The adidas JD platform plays a key strategic role in accelerating our digital eCommerce strategy in China. Winning on each of the platform touchpoints through JD Pop and JD direct stores while delivering a JD preferred end-to-end consumer experience will be key to success for the whole team.

The candidate is expected to drive constant monitoring & analysis of product performance with consideration comprehensive operation KPI & sales KPI to lead discussion & actions to push sales thru site display, paid media, mechanism design & pricing and stock optimization, the candidate should monitor the JD TA consumers preference & price sensitivity and optimize the buying strategy.

Key Responsibilities:

• Support store leaders, manage and lead the external TP team in overall merchandise planning, product prioritization, data integration, sales analysis in achieving sales targets.
• Differentiate JD pop and JD direct assortments, tailor product display plans and selection strategies for each stores according to their positioning & TA.
• As the product contact window for JD team, providing insights & feedback for allocation, replenishment, reorder, pricing to digital buying & trading team.
• Assist store manager in monitoring key product metrics, including GMV, MD, ASP, and ST, UV, coupon impact during daily operations, and provide recommendations for optimization based on product strategy.
• Based on the focus of new products and campaigns, arrange product displays at key homepage touchpoints and organize product categories on the PLP, to enhance conversion rate.
• Establish a product plan for stores for Mega Event & IP event (燃动), collaborate with store managers to define product structure, and participate in decision-making regarding promotional mechanisms and CPS. Adjust key product highlights based on daily sales to support business achievement.
• Oversee product-related data and report automation with the internal business planning team & external TP team and enhance the efficiency and utilization of data. Work with platform and hub to enhance the data capability.
• Work with Ops to drive better product category publishing, title SEO and manage TP to execute the constant optimization.
• Support the Marketing team in enhancing media efficiency and provide recommendations for product selection, give insights to MKT/studio A team for video/products shooting & PDP/PEP designs.
• Work with UIUX team for store navigation/homepage modules display logistic and rules set up.
• Monitor internal and platform category and product trend, maximize constant potential business opportunity by season, by event.

Key Relationships: Key Relationships:

• JD business team
• Digital marketing team
• Digital Operations teams (site ops, content, post order, CS)
• Digital Business Planning & Analytics team
• Digital Hub team
• Digital Buying & Trading
• External agencies (TP)
• JD platform 小二

KPI:

• Overall commercial sales target for JD
• Sell Thru, MD, CVR, UV, GMV, NS
• Traffic mix & sales mix efficiency among all store product

Knowledge, Skills and Abilities:

• Solid working experience with Merchandising or Product Management
• Good knowledge of all ecommerce channels/online marketing
• Strong analytical skills and fact based orientation in decision making
• Experienced in working cross-functional within international organization
• Team management & strong collaboration with cross function team

Requisite Education and Experience / Minimum Qualifications:

• Minimum 5+ year experience in merchandising & in-season trading;
• preferably with a background in sporting industry & Retail
• eCommerce JD background is a plus
• A Bachelor’s or Master’s degree in business, marketing, or related field.
• Fluent Business English