Manager, Seller Marketing & Enablement

About the Company 

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. 

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up. 

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting. 

About the Role 

The Manager, Seller Marketing & Enablement is responsible for supporting and growing a vibrant, high-performing community of sellers across Fanatics Live. This role focuses on crafting and executing engagement programs, lifecycle communications, and community initiatives that help sellers succeed, feel connected, and stay active on the platform. 

You’ll partner closely with product, partnerships, collector experience, and operations to deliver educational content, manage seller systems/communications, design targeted campaigns, and build feedback loops that elevate the seller experience. This is a highly collaborative role that combines creativity, communication, and analytical thinking to drive business impact through seller loyalty and growth. You’ll oversee the development of communication strategies, operational tools like Zendesk, HubSpot, and OpenPhone, as well as in-person activations at our Fanatics Live studios and other seller events. In addition, you’ll lead the buildout of our Seller Academy—a self-service portal offering onboarding guides, platform tutorials, and product feature updates. 

Responsibilities 

• Plan and execute seller engagement strategies to support onboarding, education, retention, and reactivation of sellers on Fanatics Live 
• Create and manage lifecycle marketing campaigns tailored to seller segments and performance tiers 
• Develop and manage the Seller Academy to ensure sellers have access to updated resources about new product improvements and overall platform functionality 
• Manage seller communications, including selecting the right channels and crafting clear, effective messaging 
• Oversee seller support systems and tools such as Zendesk and OpenPhone, ensuring a smooth and responsive seller experience 
• Plan and coordinate in-person seller activations and shows at Fanatics Live studios to build deeper community engagement 
• Develop community programs including seller forums, ambassador initiatives, and virtual events 
• Produce and distribute content such as newsletters, platform updates, and seller spotlights 
• Act as a key point of contact for seller communications and community feedback 
• Collaborate with cross-functional teams to align seller experience with product and category initiatives 
• Track key metrics and report on engagement performance, identifying opportunities for optimization 
• Support promotional campaigns that increase seller participation in key events or launches 
• Contribute to the development of loyalty programs and recognition initiatives 
• Advocate for seller needs and insights across internal teams 

 Qualifications 

• Bachelor’s degree in Marketing, Communications, Business, or a related field 
• 4–6 years of experience in B2B, marketplace, or e-commerce marketing focused on engagement or partner success 
• Strong written and verbal communication skills, with a knack for storytelling and clarity 
• Experience managing seller tools and platforms such as Zendesk, OpenPhone, HubSpot, or equivalent systems 
• Proven ability to manage educational programs or knowledge bases like a Seller Academy or resource hub 
• Analytical mindset with experience interpreting campaign data and engagement KPIs 
• Collaborative and proactive approach to working cross-functionally 
• Passion for empowering entrepreneurs and building inclusive communities 
• Familiarity with marketplace dynamics or seller platforms is a plus

In NYC, the salary range for this position is $145,000- $155,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $110,400- $138,000. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.