Manager, SEA Digital Platforms Activation Management

Purpose & Overall Relevance for the Organization:

Support the function and operations, and any relevant projects of SEA eCommerce Digital Partners business. The individual will have an opportunity to champion the online brand plan in all platforms including setting trade calendar for campaigns, price assortment, hero SKU focus, campaign stories, social content planning, and paid media investment. The scope of countries are Thailand, Indonesia, Philippines, Singapore, Malaysia, Vietnam.

Key Responsibilities: Managing SEA eMarketplaces activation.

E-Marketplaces Activation Calendar (30%)

• Convert the brand calendar into operation E-Brand Plan. Create a full view of all activations from BAU, mega/commercial moments, livestreams, etc in partnership with digital partners team. Such calendar would be a subset of the larger SEA eCommerce activation calendar.
• Responsible for campaigns and post-campaign reporting. Evaluate and continuously optimize campaigns / Always-on; share results & knowledge.
• Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.

Consumer Experience (20%)

• Responsible for managing marketing/data analytics tools for each platform.
• Gatekeep overall brand guidelines on all partner platform eSIS. Ensure all digital activities and campaign integrations are consistent with brand communications theme.
• Leverage learning from own ecosystem to partners and ensure Brand Image's consistency and standards.

Consumer Engagement (30%)

• Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales and store following.
• Collaborate with brand & activation teams to build and execute relevant content plans & formats to maximize platform revenue. This includes, but is not limited to developing relevant content that responds to the latest trend in a timely manner.
• Work closely with brand & activation teams to identify and select affiliates/creators/host profile in partnership with the digital partners team.
• Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.

Marketing Working Budget Management (20%)

• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
• Daily monitoring on platform onsite ads to ensure the implementation of brand's direction.
• Manage store's affiliation program in marketplace to get the best return.
• Marketing Working Budget tracking and review with key stakeholders.
• Perform administrative work for relevant suppliers/agencies

Knowledge, Skills and Abilities:

• Minimum 5 years' experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
• Minimum 3 years' experience in brand management/marketing/digital activation
• Substantial and proven experience in marketing budget.
• Strong Operational Digital Marketing profile capable of building detailed activity plans.
• Good analytical skills, understanding eCommerce landscape, building consumer journey
• Great attention to detail
• Fluent in English. Any local SEA language will be a plus
• Ability to challenge status quo and drive continuous improvement.
• Exposure in managing multiple markets will be a plus