Manager, Retail Marketing, Visual Merchandising, GC
- Shanghai, China
- Full time
- Competitive
- 29th June 2025
Full Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
As the VISUAL MERCHANDISING. NVS CONCEPT MANAGER for Greater China, responsible for:
- spearheaded the development and execution of holistic visual merchandising & styling strategies to elevate in-store consumer experience across Greater China.
- Served as the concept lead for Nike Value Store (NVS) initiative, driving cross-functional integration to establish scalable and sustainable retail programs.
- Ensured premium brand storytelling through visual presentation, collaborated closely with city cluster concept windows and RBC teams to drive concept excellence with agile feedback loops.
- Maintained deep market connectivity to capture consumer insights, retail trends, and competitive dynamics, ensuring data-driven and relevant concept innovation.
- Coached, mentored, and led a team of regional supervisors, focusing on talent development and career growth; applied Nike’s Leadership Defined framework to set impactful goals that drive personal, team, and business growth.
KEY RESPONSIBILITIES:
- Developed long- and short-term visual merchandising and styling strategies aligned with the NVS concept to realize the marketplace vision.
- Built cross-functional frameworks, plans, and tools tailored to the NVS concept for scalable execution across Greater China.
- Partnered closely with merchandising teams to align assortment strategies with visual storytelling and retail concepts.
- Led reset and pilot initiatives for the NVS concept through consumer-driven visual merchandising and styling enhancements.
- Redefined team structure and responsibilities based on capabilities and strategic priorities to optimize performance.
- Set the future vision for the NVS Retail Lab, driving innovative product and consumer experiences that support seasonal planning and city cluster needs.
- Established streamlined workflows across functions to ensure efficient and aligned execution.
- Delivered seasonal VM concept direction for NVS, continuously optimizing to meet business objectives (BIZ).
- Spearheaded the CLC project kick-off, zoning reviews, and provided expert VM insights and recommendations.
- Collaborated with city cluster and RBC teams to ensure accurate concept implementation in key doors.
REQUIREMENTS:
- Typically requires a 4-year college degree
- At least two years of leadership experience in Visual Merchandising within a retail urban environment.
- At least two years of experience in strategic team organization and management within a VM headquarters function, driving cross-functional alignment and operational excellence.
- Proficient in English communication, with CET-6 or equivalent level recommended as a standard for assessment.
- Experience leading high performing teams and managing cross-functional relationships.
- Strong verbal communication skills and compelling presentation skills.
- Agile, flexible and creative thinker.
- Typical office job with no special physical requirements
- Some travel required for market visits and select door opening setup.
- Good commend of written and oral.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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