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Manager, Product & Category Management APP SC

  • Shanghai, China
  • Full time
  • Competitive
  • 4th May 2025
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Full Description

Manager Product & Category Management Special Channel APP&ACC

Area: GCA

Department: adidas Marketing - GCA

Director Reporting Line: Dir, Product & Category Management SC APP & ACC

Indirect/Secondary Reporting Line:

Location: Shanghai

GSMS Grade: M4

Number of Personnel Managed: /

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

  • DRIVE a sustainable M's APP&ACC business growth through a product strategy that reflects understanding of value-driven consumer, online & offline behavior, and distribution (eCom platforms & physical retail)

Key Responsibilities:

  • Deepen consumer connection: Obtain and deliver consumer insights to make the appropriate choice on product and marketplace management.
  • Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment.
  • Product Creation Planning: Plan, brief, and manage to operate the product creation process with creation team to deliver the price value competitive products to drive special channel growth without compromising regular channels.
  • Business Planning Management: Responsible for seasonal sell in with product range plan and sell-in margin to achieve sell out target and other critical product financial target.
  • Routine: including business track/review through DNA & MicroStrategy and system/file management including Master Range File, HUB, DMT & RMA.
  • x-BU Collaboration: Close Collaboration with BU to provide input into Category strategies and seasonal ranging, identify opportunities to maximize through segmentation and exclusivity, ensure clear differentiation of offering where critical to gain market share and drive business growth.
  • Drive Cross-Functional Communication & Alignment: This role will need a smooth and effective cross functional communication including sales and channels to align seasonal strategy and assortment with both GCA and Global organization.

KPI's:

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • Market share
  • Achievement of key SBP initiatives
  • Future City store MPSA
  • Future City store court

Key Relationships:

  • GCA BU team
  • GCA PP&O team
  • Creation Center Shanghai
  • OMB team
  • Future City Sales
  • Product Sales
  • Factory Outlet Operation
  • Ecom Operation

Knowledge, Skills and Abilities:

  • Expert understanding of China market and consumers and commercial needs (especially Apparel perspective) and ability to interpret insights against strategy.
  • Presentation/communication, negotiation and influencing skills.
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.
  • Distinct track record of success and high-level Category Management & Merchandising knowledge from Sports Industry in Apparel.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions (finance preferred).
  • Positive and organized work ethic, ability to organize teams and processes cross functionally
  • Solution Oriented Mindset.
  • Team player with high level of integrity & attention to detail.

Requisite Education and Experience / Minimum Qualifications:

  • 5+ years of experience in range management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience.
  • Sporting goods industry experience required.
  • Fluent in English.
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives.
  • Willingness to travel up to 20-30% of time.



AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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