Manager, Online Sportsbook Growth Strategy & Ops

Overview

As the Manager of Online Sportsbook Growth Strategy & Ops at Fanatics Betting & Gaming, you will own the development and execution of our commercial strategy for new customers on Fanatics Sportsbook. You will be responsible for creating and optimizing early life user experiences, from sign-up to first meaningful action, ensuring customers understand and experience the value of Fanatics Sportsbook from day one.

You will lead the promotional strategy for new customers, refine user journeys to maximize conversion and engagement, amplify the brand’s key reasons-to-believe (RTBs), and optimize the sign-up funnel to remove friction and improve performance. This role is both strategic and hands-on, requiring a balance of analytical rigor, customer-centric design, and commercial acumen.

The ideal candidate thrives in a hyper-growth environment, can manage multiple high-impact initiatives simultaneously, and brings fresh, actionable ideas that deliver measurable results.

Responsibilities 

• Own the first 14-day promotional strategy – Develop and execute early life promotional offers that drive conversion, engagement, retention and first time players.
• Design & optimize user journeys – Map, analyze, and enhance early life customer flows to deliver a seamless and compelling onboarding experience.
• Amplify key RTBs – Ensure the brand’s strongest selling points are communicated effectively throughout the early life journey.
• Optimize the sign-up funnel – Identify and remove friction points in the sign-up and verification processes to improve conversion rates.
• Partner with cross-functional teams (Marketing, Product, CRM, Analytics, and Creative) to deliver cohesive early life campaigns and experiences.
• Analyze performance data, test new initiatives, and iterate quickly to improve KPIs including conversion rate, week 2 retention, and awareness of key differentiators.

Experience and Skills

• 2–4 years of experience in commercial strategy, growth marketing, analytics, consulting or customer lifecycle management (experience in betting, gaming, or e-commerce is a plus).
• Proven track record in developing and executing customer facing strategies that drive measurable growth.
• Strong analytical skills with experience using data to inform decision-making; proficiency in SQL or other analytical tools is a plus
• Excellent communication skills with experience presenting insights and strategies to senior leadership.
• Highly organized, able to prioritize and deliver multiple initiatives simultaneously in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Passion for gaming, sports or entertainment is a plus

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.