Manager, Marketing Partnership Programs & Activations

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

You will sit at the intersection of Franchise, Ads, and Sales.  It owns the creation of scalable partnership inventory and surface area.  Additionally, it unlocks culturally relevant, non-commercial partnerships that extend EA SPORTS' presence across the football ecosystem. You will report to the Senior Manager of Brand Partnerships.

You will develop and operationalize partnership opportunities across Madden NFL and College Football.  You will sit at the intersection of Franchise, Ads, and Sales.  It owns the creation of scalable partnership inventory and surface area.  Additionally, it unlocks culturally relevant, non-commercial partnerships that extend EA SPORTS' presence across the football ecosystem.

Your success requires cross-functional leadership, strong marketing skills, and the ability to balance commercial impact with player experience across both paid and organic initiatives. 

Responsibilities

1. Partner Opportunity Development

• You will lead the integration of Franchise teams with Ads/Sales, aligning on revenue priorities, sequencing, and opportunity development

• You will oversee the development of the advertising opportunities across Madden NFL and College Football, translating franchise priorities, tentpole moments, into scalable inventory that can be brought to market 

• You will identify authentic connections between brands, their audiences, and the EA player ecosystem

• You will equip our Sales team with clear narratives, packaging, and strategic frameworks that translate into sellable propositions. Partnering to ensure opportunities are market-ready, well-packaged, and aligned to advertiser demand.

• You will incorporate Sales feedback to refine inventory and unlock new monetization opportunities.

2. Campaign Development 

• You will bring marketing and campaign development expertise to shape partnership ideas into compelling, insight-driven programs that resonate with fans and deliver for brand partners.

• You will partner with Creative and Franchise Marketing to design integrations that feel native to the player experience.

• You will design all partnership opportunities to meet campaign goals, delivering measurable impact across brand, engagement, and performance metrics. 

• You will cultivate strategic relationships with brand, media, and our league partners to drive sustained collaboration and unlock future opportunities.

3. Cross-Functional Execution

• You will lead end-to-end execution of select partnership programs, from concept development through launch, delivery, and post-campaign wrap reporting.

• You will collaborate across Franchise Marketing, Creative, Studio, and Ad Sales to ensure collaboration and fulfillment. 

• You will align all our partnership efforts to franchise strategy, player experience, and commercial goals.

4. Partnership Management & Measurement

• You will track and report on performance across both revenue and non-revenue partnerships using appropriate KPIs.

• You will translate insights into future product development, partnership strategy, and sales narratives.

• You will align all partnership efforts to franchise strategy, player experience, and commercial goals.

Qualifications

• 5+ years of experience in marketing and partnerships, in sports, entertainment, or gaming 

• Experience collaborating with cross-functional, matrixed teams to inform and execute strategy 

• Experience writing campaign and content briefs for internal/external teams 

• Familiarity with co-promotional contracts and partnership agreements 

• Knowledge of football and cultural relevance of the NFL 

• Experience in gaming or related fields (sports, media, entertainment)

• Will travel nationally up to 20% which is required for the role

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.