Manager Marketing Events

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

• TheManager Marketing Events in Europeowns the regional eventstrategy, andexecutionacross sportsand Lifestylecategoriesin Europe. 

• The role is accountable for translating global event strategy intoregional events, setting standards,allocatingbudgets, and steering impactwith consumer events within thefullconsumer funnel.

• Own the regional event strategy and annual event roadmap acrosscategories(Football, Running,Training,Sport styleetc.)

• Act asa primaryregional counterpart to Global Brand & Event teamsandcluster/areamarketing managers (local language).

• Collaborate with Category teams, Influencer,socialmediaand Media Planning teams to ensure events are fully integrated into full funnel consumer journeys

• Activate Assets (Athletes,Clubs, Federations, Influencers, Celebritiesetc.) in collaboration with Sports Marketing andareas/clusters andsocial media/Influencer teams. 

• Own andallocatethe regional event budget and agency ecosystem

• Define KPIs, ROI frameworks, and performance governance

Your talent

• Strong strategic thinking to translate global event direction into a clear regional roadmap.

• Effective cross‑functional collaboration to align global, regional, and local marketing teams.

• Integrated marketing competence to connect events with full‑funnel consumer journeys.

• Asset activation skills to leverage athletes, clubs, influencers, and partners effectively.

• Solid financial and operational management for budget ownership and agency oversight.

• Performance‑driven mindset with the ability to define KPIs and evaluate ROI.

• Strong influencing and communication skills to drive alignment and trust across markets.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.