Manager Golf BU Brand Marketing

Purpose & Overall Relevance for the Organization

Support the Brand Marketing Director in developing both short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs and increase brand awareness and commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events. Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD(Merchandising) team, channel stakeholders, and the Global GOLF BU(Business Unit).

 
Key Responsibilities

•    Support the Brand Marketing Director in driving both short- and long-term brand strategies and executing seasonal marketing activities across Japan.
•    Develop a strong understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration with MD and channel stakeholders.
•    Ensure all marketing activities are aligned with global brand direction while meeting local business and consumer needs.
•    Build and maintain strong relationships with the Global GOLF BU to ensure alignment, consistency, and effective communication across regions.
•    Contribute to the development and execution of integrated marketing programs that enhance brand visibility, strengthen consumer engagement, and drive commercial performance.
•    Collaborate cross-functionally with internal teams (e.g., MD, Sales, Retail, Digital, PR) and external partners to ensure best-in-class execution across all consumer touchpoints.
•    Continuously identify opportunities to improve processes, enhance brand impact, and optimize execution efficiency.

Role Scope (Future Specialization)

Within the Brand Marketing team, specialized roles may be developed to further strengthen execution and expertise across key functions, including: Retail ISC (In-Store Communication) / PR & Influencer Marketing / Digital Marketing / Production / Creative Asset Development.
Each function will play a critical role in delivering an integrated and consistent brand experience across all consumer touchpoints.

Key Relationships

Internal
•    GOLF BU Japan (Product Merchandising, Sports Marketing, GTM Operations)
•    Brand Marketing Japan
•    Wholesale, Retail and eCom teams
•    Golf Global HQ -  Brand Marketing
•    Creation Center Tokyo

External
•    Media Agency
•    Advertising Agency
•    Creative Agency
•    ISC Tool Agency

Knowledge, Skills and Abilities

•    Understanding and knowledge of sports industry
•    Passion for and understanding of sports and GOLF
•    Collaborative communication mindset
•    Strong supervisory, analytical, and research skills.
•    Ability to analyze data and formulate action plans, including prioritization, expected outcomes, and scheduling within budget constraints.
•    Proficient in presenting analyses, and action plans and obtaining smooth alignments/sign-offs.
•    Capability to foster strong relationships with stakeholders in Japan and global.
•    Willing to travel nationwide / overseas
•    Business-level proficiency in English (written and verbal)
•    Fluent in Japanese

Requisite Education and Experience / Minimum Qualifications

•    University degree or equivalent work experiences
•    Brand Marketing experience/knowledge minimum of 5 yrs

•    Creative production management experience with a minimum of 5 yrs