Manager Go-To-Market Sportstyle Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Translate BU strategy into an aligned global merchandising approach, contributing to portfolio focus, range optimization, and defined global footprints across markets and channels

• Collect, consolidate, and apply consumer, trend, market, and channel insights to inform seasonal planning, assortment decisions, and strategic trade‑offs

• Contribute to multi‑year franchise and lifecycle planning, supporting line planning, forecasting, and roadmap development from incubation through scale

• Drive the creation and roll‑out of seasonal playbooks and global assortment plans in close collaboration with Product and Marketing to support sales targets and KPIs

• Support volume planning and allocation across markets and channels, partnering with Commercial teams to balance global direction with local needs

• Monitor in‑season performance and market feedback, leveraging WHS and DTC data to highlight opportunities, recommend actions, and support monthly performance recaps and teardowns.

Your talent

• 4+ years of experience in merchandising, GTM, commercial planning, or related roles, ideally within a consumer‑centric or global matrix organization

• Strong capability to work with consumer, market, and performance data and translate insights into clear recommendations and actions

• Experience collaborating across Product, Marketing, and Commercial teams, with an understanding of interconnected end‑to‑end GTM processes

• Solid planning and organizational skills, with exposure to assortment planning, forecasting, and seasonal execution cycles

• Comfortable managing multiple stakeholders and projects, balancing strategic direction with operational execution

• A proactive, curious mindset with the ability to learn quickly, communicate clearly, and operate effectively in a dynamic, global environment.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.