Manager, Franchise Merchandising SEA

Purpose & Overall Relevance for the Organization:

This role is responsible for maximizing the profitability of Franchise stores across the Southeast Asia cluster. In your role, you will be supporting the implementation of adidas DTC strategy consistently across all SEA countries for the concept brand stores, consulting the cluster DTC & HUB organizations and managing key projects and initiatives. The focus of this role will be to drive pre-season planning, merchandise and financial planning, store clustering and grading, option planning for own retail across the regions in collaboration with each country and HUB merchandising. This role will also provide the required level of support for franchise partners in SEA countries.

Key Responsibilities:

• Implement the pre-season framework as define by HUB.

• Drive the pre-season strategy for franchise stores, including OTB Planning & Management following the market financial targets (Net sales, Net sales @ Full Price, Inventory cover, ST%).

• Drive and manage store segmentation (clustering & grading) process with all cluster counterparts to enable the right distribution of product and price points.

• Define and manage the store option plan and space management process.

• Drive the adoption of EM common range as defined by HUB being the voice for local needs.

• Recommend the ideal range framework and assortments to countries in collaboration with HUB.
• Manage a comprehensive pre-buy milestone review and sign off to ensure the right product is bought, in the right depth and distribution in alignment with the product seasonal strategic direction as defined by HUB merchandising.
• Gather and provide detailed analysis and data in order to support a pre-seasonal OTB planning, buy- sign-off process and in-season tracking of aligned strategic direction.
• Drive weekly sales and stock inventory projection and define right action plan to guarantee right inventory level to achieve financial goals.
• Collaborate with countries to develop concrete action plans to improve the overall product buy from a commercial perspective.
• Contribute to the design of and implement a set of key Brick Mortar trading standards, including reporting & tools, that help evaluate the business goals and ensure this is rolled out in the clusters.
• Evaluate and propose the commonality and differentiation in Key Performance Indicators (KPI) for Brick & Mortar of the commercial buy process.
• Support the enhancement of all product planning systems and tools, liaising with EM HUB to meet world class best practices.

Key Relationships:

• EM HUB Merchandising team
• SEA country teams
• SEA Visual Merchandising & Activation
• SEA CTC
• SEA DTC Excellence, Operations and Store development
• SEA & cluster SCM
• SEA & country Finance
• SEA & country Demand planning

Knowledge, Skills and Abilities:

• Strong financial acumen and understanding of retail math and KPIs.
• Detailed knowledge of Merchandising, OTB Management, Sales forecasting & Budget planning.
• Outstanding functional skills in Retail/Merchandising/Buying in Own Retail and/or eCommerce environments.
• Good planning background with a passion for product.
• Ability to influence direct & indirect teams in countries and HUB.
• Strong trading mindset, with an entrepreneurial flair to maximize business opportunities.
• Ability to work effectively within a team environment and under pressure.
• Ability to think strategically, synthesize complex data and develop innovative solutions.
• Structured, process oriented at the same time approachable and strong interpersonal skills.
• Advanced MS office skills (advanced Excel know-how is a must).
• Knowledge of an Enterprise Reporting System (e.g. Power BI, MicroStrategy) is an advantage.
• Knowledge of Merchandising systems and processes is an advantage.
• Advanced user of MS Office suite of products.

Requisite Education and Experience / Minimum Qualifications:

• Fluent in English
• Knowledge of SEA markets is an advantage
• University degree Marketing / Business/ Sales focus/ Economics
• 4-5 years merchandising experience – similar capacity
• Previous experience in retail merchandising/planning/buying/trading strongly preferred
• Passion for sports

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.